4 min read
Rage Against the Machine: AI Vs Content Writers
I hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be...
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3 min read
Adapting to a Cookieless Future: Strategies and Insights for Brands
The digital marketing landscape is evolving with the impending deprecation of third-party cookies.
2 min read
2024 Trends & Predictions: PPC
In this blog post, we'll delve into the key trends that defined the past year and offer a glimpse into what 2024 might have in...
5 min read
Find success in Google Ads with a price competitive structure
If everyone is dealt the same hand in a poker game, the outcome will depend on how skilfully you play your cards. A similar line...
4 min read
Amazon Automotive - What is it and how will this impact the Automotive Industry?
What is Amazon Automotive? Late last week (17/11/23), Amazon announced their intentions to sell new cars on the Amazon web...
2 min read
What makes a good company culture?
What is company culture? The term 'Company Culture' can often be a tricky one to define and also takes a lot of time and effort...
3 min read
Quality over Quantity: The Key to Successful SEO
Discover the importance of prioritising quality over quantity in SEO and how it can lead to successful outcomes.
5 min read
In-house PR versus Digital PR agencies: Is it a culture problem?
It's a tale as old as time. Cady Heron versus Regina George. The Joker versus Batman. Captain Hook versus Peter Pan. And who...
3 min read
One Year In PPC: What I’ve learnt and achieved in one year in Paid Media
SQR, sitelinks, PMax... if you had asked me what these were a year ago I’d have had no clue, now they are part of my day to day...
3 min read
Meta ‘Best Practices’ this Black Friday: are they all worth using?
Advancements in AI, advancements in automatic copy, advantage+ shopping campaigns – is optimising campaigns even needed any...
3 min read
What is E-E-A-T? How to optimise your content
Remaining aware of developments and modifications to search engine algorithm, requirements and guidelines is essential for...