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3 min read

How can marketers can start collecting first-party data?

How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...

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3 min read

How brands will be affected by Google phasing out third-party cookies

Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...

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5 min read

How to prevent Google Ads Overspending

Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?

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5 min read

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...

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5 min read

How To Develop Tone of Voice

Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for...

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4 min read

How to grow your business using TikTok Shop

Are you ready to grow your business? Because TikTok Shop may just be the way to do it.

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2 min read

How Google’s May 2022 Core Update will Affect your Website

On May 25th 2022, Google rolled out its May Core Update, and here’s everything we know so far.

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2 min read

Sex Sells and Other Marketing Myths that Can Tank Your Strategies

“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.

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4 min read

Search Marketing Updates April 2022

Google allows removal of personal information People can now request for their personal information to be removed from Google...

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2 min read

Using Organic Performance for Marketing Success

Organic performance is a term that is used a lot to bring teams together under a single umbrella. It often provides...

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1 min read

Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards

Last week, 21 April 2022, Honcho picked up Best Paid Search Campaign at the Drum Digital Advertising Awards and we couldn’t be...

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