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4 min read

How Reactive Digital PR Can Benefit Your Business

So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real...

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5 min read

How are virtual influencers set to change the future of influencer marketing?

The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the...

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6 min read

The benefits of brands carrying out customer interviews

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more...

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2 min read

How Data and Insights Can Help Your SEO During a Rebrand

When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these...

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5 min read

How to get Digital PR Coverage for lifestyle brands using data-led stories

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...

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7 min read

How to Navigate Black Friday & Christmas in a Financial Crisis

For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was...

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9 min read

How to double your conversions before Black Friday and Christmas 2022

This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and product pages for...

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4 min read

What is Conversion Rate Optimisation (CRO) and why is it important for brands?

This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate...

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3 min read

Artificial intelligence, the advertising industry, our role and happiness

Where’s all this leading to? I’m no expert, so these are just a few musings.

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4 min read

How to crush your Q4 Digital Marketing Strategy

Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is!

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3 min read

How can marketers can start collecting first-party data?

How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...

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3 min read

How brands will be affected by Google phasing out third-party cookies

Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...

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