6 min read
Preparing for peak trading: a guide for ecommerce
Ensure ecommerce success during peak trading seasons with these expert tips and strategies.
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Content Marketing
4 min read
Refreshing Content via Linguistic Reviews
Refreshing content is a great way to get 'quick wins' in terms of updating content of value that is just slightly out of date....
3 min read
Understanding the AIDA Model in Marketing
Discover how the AIDA model can help you create effective marketing campaigns that grab attention, generate interest, drive...
2 min read
How to Use Headings for SEO
Enhance your website's visibility and ranking with the effective use of headings for SEO.
3 min read
Long Form Content and Why It Matters
I love long form content. Of course, I would say that wouldn’t I? It keeps me employed. Well, that may be true, but I also love...
2 min read
Crafting an Effective SEO Content Strategy
Discover the key elements of an effective SEO content strategy and learn how to optimise your website for search engines.
3 min read
Understanding Content Pillars: A Comprehensive Guide
Learn how to effectively create and utilise content pillars to enhance your SEO strategy and boost your website's visibility.
3 min read
The power of Topical Authority
One concept that has gained prominence in recent times is "Topical Authority." This approach to SEO involves establishing your...
4 min read
Rage Against the Machine: AI Vs Content Writers
I hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be...
4 min read
the power of Collaborative content planning: Maximising SEO and User Experience
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...
5 min read
How to get Digital PR Coverage for lifestyle brands using data-led stories
When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...
2 min read
Sex Sells and Other Marketing Myths that Can Tank Your Strategies
“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.