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Content Marketing

Understanding the AIDA marketing model

3 min read

Understanding the AIDA Model in Marketing

Discover how the AIDA model can help you create effective marketing campaigns that grab attention, generate interest, drive...

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how to use headings for SEO

2 min read

How to Use Headings for SEO

Enhance your website's visibility and ranking with the effective use of headings for SEO.

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Long form content and why it matters

3 min read

Long Form Content and Why It Matters

I love long form content. Of course, I would say that wouldn’t I? It keeps me employed. Well, that may be true, but I also love...

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How to create a good SEO strategy

2 min read

Crafting an Effective SEO Content Strategy

Discover the key elements of an effective SEO content strategy and learn how to optimise your website for search engines.

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Content pillars

3 min read

Understanding Content Pillars: A Comprehensive Guide

Learn how to effectively create and utilise content pillars to enhance your SEO strategy and boost your website's visibility.

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the power of topical authority

3 min read

The power of Topical Authority

One concept that has gained prominence in recent times is "Topical Authority." This approach to SEO involves establishing your...

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AI vs Content Writers

4 min read

Rage Against the Machine: AI Vs Content Writers

I hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be...

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Collaborative content planning

4 min read

the power of Collaborative content planning: Maximising SEO and User Experience

“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...

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5 min read

How to get Digital PR Coverage for lifestyle brands using data-led stories

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...

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2 min read

Sex Sells and Other Marketing Myths that Can Tank Your Strategies

“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.

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2 min read

How to Plan Ahead for Reactive Content

Have you ever seen a great piece of content and wish you had created it; to have been quicker to react to the trend or event?

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2 min read

How To Tap Into the Potential of Search Marketing

Here’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid comes...

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