5 min read
How to get Digital PR Coverage for lifestyle brands using data-led stories
When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...
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Content Marketing
2 min read
Sex Sells and Other Marketing Myths that Can Tank Your Strategies
“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.
2 min read
How to Plan Ahead for Reactive Content
Have you ever seen a great piece of content and wish you had created it; to have been quicker to react to the trend or event?
2 min read
How To Tap Into the Potential of Search Marketing
Here’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid comes...