4 min read

Rage Against the Machine: AI Vs Content Writers

I hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be...

4 min read

the power of Collaborative content planning: Maximising SEO and User Experience

“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...

5 min read

How to get Digital PR Coverage for lifestyle brands using data-led stories

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...

2 min read

Sex Sells and Other Marketing Myths that Can Tank Your Strategies

“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.

2 min read

How to Plan Ahead for Reactive Content

Have you ever seen a great piece of content and wish you had created it; to have been quicker to react to the trend or event?

2 min read

How To Tap Into the Potential of Search Marketing

Here’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid comes...

4 min read

Personal Branding: What Is It and How It Can Work for Employees and Employers Alike?