6 min read
The benefits of brands carrying out customer interviews
Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more...
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2 min read
How Data and Insights Can Help Your SEO During a Rebrand
When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these...
5 min read
How to get Digital PR Coverage for lifestyle brands using data-led stories
When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...
7 min read
How to Navigate Black Friday & Christmas in a Financial Crisis
For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was...
9 min read
How to double your conversions before Black Friday and Christmas 2022
This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and product pages for...
4 min read
What is Conversion Rate Optimisation (CRO) and why is it important for brands?
This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate...
3 min read
Artificial intelligence, the advertising industry, our role and happiness
Where’s all this leading to? I’m no expert, so these are just a few musings.
4 min read
How to crush your Q4 Digital Marketing Strategy
Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is!
3 min read
How can marketers can start collecting first-party data?
How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...
3 min read
How brands will be affected by Google phasing out third-party cookies
Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...
5 min read
How to prevent Google Ads Overspending
Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?
5 min read
How to reduce Performance Max wastage by 30% by driving shopping-only traffic
The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...