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2024 Trends & Predictions: PPC

In this blog post, we'll delve into the key trends that defined the past year and offer a glimpse into what 2024 might have in...

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Find success in Google Ads with a price competitive structure

If everyone is dealt the same hand in a poker game, the outcome will depend on how skilfully you play your cards. A similar line...

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Amazon Automotive - What is it and how will this impact the Automotive Industry?

What is Amazon Automotive? Late last week (17/11/23), Amazon announced their intentions to sell new cars on the Amazon web...

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What makes a good company culture?

What is company culture? The term 'Company Culture' can often be a tricky one to define and also takes a lot of time and effort...

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Quality over Quantity: The Key to Successful SEO

Discover the importance of prioritising quality over quantity in SEO and how it can lead to successful outcomes.

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In-house PR versus Digital PR agencies: Is it a culture problem?

It's a tale as old as time. Cady Heron versus Regina George. The Joker versus Batman. Captain Hook versus Peter Pan. And who...

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One Year In PPC: What I’ve learnt and achieved in one year in Paid Media

SQR, sitelinks, PMax... if you had asked me what these were a year ago I’d have had no clue, now they are part of my day to day...

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Meta ‘Best Practices’ this Black Friday: are they all worth using?

Advancements in AI, advancements in automatic copy, advantage+ shopping campaigns – is optimising campaigns even needed any...

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What is E-E-A-T? How to optimise your content

Remaining aware of developments and modifications to search engine algorithm, requirements and guidelines is essential for...

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Boost Your SEO: Optimising Core Web Vitals

Discover the importance of optimising Core Web Vitals for boosting your website's SEO performance.

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Honchō shortlisted for 6 UK Search Awards

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Google introduces AR beauty ads: Promote beauty products with virtual try-on

Google has introduced a new advertising product called AR Beauty Ads.