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Data

Best attribution models for ecommerce

4 min read

The Best Ecommerce Attribution Models for Your Brand

Understand ecommerce attribution models which attribution models can maximise your marketing efforts and ROI.

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How to archive your Google Universal Analytics Data

3 min read

How to Archive Your Universal Analytics Data

Time is running out to save your historical Universal Analytics data. Follow these steps to archive your historical data before...

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Cookieless future

3 min read

Adapting to a Cookieless Future: Strategies and Insights for Brands

The digital marketing landscape is evolving with the impending deprecation of third-party cookies.

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6 min read

The benefits of brands carrying out customer interviews

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more...

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2 min read

How Data and Insights Can Help Your SEO During a Rebrand

When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these...

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