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We use proven techniques, sophisticated targeting overlays and our own technology to reach new customers searching online.

Each of our paid media clients has direct access to the experts working on their account ensuring we form a partnership with all clients. 

Dave Archibald - Head of Paid Media

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Through Developing smart, well-executed Paid Search & Shopping campaigns we will generate more leads, conversion and sales. Using Data Driven insights alongside creative thinking, years of experience and our own technology we build campaigns that deliver results for your brand 7 days a week.

We champion a scientific approach to Paid Search advertising, using principles of mathematics, user testing and intelligent data analysis to inform our decisions that will scale your business and get the best return on your investment.


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Our Approach

to Paid Search

Our Paid Search specialists will work closely with you to understand your KPIs and business needs better. Understanding this will enable them to tailor activity to approach the challenges you have as a business.

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Our team of experts are well versed in writing compelling creative, using a testing framework that has been created over the teams years of experience. Similarly through utilising audience data we can target consumers with the most relevant copy based on past experience with the brand and recent search behaviour.

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Brilliant basics

It is essential we get the fundamentals in place on any Paid Search activity to ensure we have strong foundations on which to build. With these in place we are able to scale activity in an efficient manner.

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Best practice 

Through following the best practices of Google, Bing or Amazon our activity remains robust in an ever evolving climate. Staying ahead of challenges brought about by improvements in tech and updates to privacy regulations.

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Take your business to the next level with a paid search strategy on Google. Hit the top of the SERPs, amplify your brand, and improve click-through rates from potential customers.

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Bing is Microsoft’s Search Network – and with more than 1 billion unique visitors every month, it’s a platform that can deliver big gains. We can integrate your online search campaigns here, too.



Launch a new product or find new customers for your business on the world’s most prominent e-commerce website. Put your business in front of millions of buyers, today.



Reach out to your customers, wherever they are. YouTube advertising connects viewers across the globe to relevant businesses. Get on screen and ahead of the competition.



Paid media

Advertising on PPC channels such as Google Ads, Microsoft Ads, and Amazon Ads can help your brand reach your target audience, increase brand visibility and awareness, drive traffic to your website, and ultimately, achieve your marketing and sales goals. 



A full PPC account audit from our paid media agency can help your brand identify optimisation opportunities, improve campaign performance, and ultimately achieve better returns on your ad spend.



We can help develop winning PPC strategies using our expert insights, best practices, and advanced knowledge of the platform and market. A solid strategy is key to achieving better results. 


Reporting &


By providing reporting, optimization, and a test and learn approach, we’ll help you stay informed of your campaign performance, continuously improve your advertising strategies, and stay ahead of the competition by implementing innovative ideas and testing new approaches.



We can help provide your brand with fresh ideas, engaging ad copy and creative assets, and a deep understanding of your target audience to help you develop compelling and effective ad campaigns that drive results and achieve your marketing goals.




A competitor analysis will provide you with valuable insights into your competitors' advertising strategies, identify areas of opportunity and differentiation for your brand, and ultimately help you achieve a competitive advantage in your market.



Working with an agency on CRO (Landing page optimisation) can help you increase the effectiveness of your PPC campaigns, improve user experience and engagement, and ultimately drive more conversions and revenue from your website.


Full account


Using an agency for full PPC account management will help your brand save time and resources, achieve better campaign performance through ongoing optimisation and testing, and gain access to real-time reporting and analytics to make data-driven decisions.

“Honcho have scaled our paid digital activity to new heights, driving new customers and exceeding our target CPA allowable. They are a pleasure to work with!”

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