Improve SEO rankings and build high quality links with Digital PR
+ Create compelling campaign ideas that generate worldwide coverage and secure high authority links from top tier and specialist media.
+ We source unique data and craft stories that will appeal to target publications and journalists
+ We gain coverage and links through proven outreach methods to journalists
Digital PR has the potential to amplify brand visibility, engage with audiences on a global scale, and forge lasting connections.
Embracing DPR enables us to transcend geographical boundaries, break through the noise, and strategically shape brand narrative.
Lauren Field - Digital PR Director
We utilise scripts, scrapers and manual research to create unique data-sets for campaign ideas.
We create supporting graphics, charts and imagery to support the story.
Once designed we package up the data and send it through to be uploaded onto your website.
This is where the majority of outreach work is done to share the story with journalists.
Digital PR campaigns that generate high authority links and brand mentions online
The links that point to your website tell Search Engines how credible, trustworthy and authoritative your website is.
Attracting links from trusted sources like news publications strengthens the authority of your website which can be a major factor in improving SEO rankings.
Hero Digital PR campaigns allow us to tell complicated data stories simply and effectively by focussing on the most relevant niches and highest potential stories. This approach is a proactive method of creating stories that journalists want to write about.
These campaigns use either existing data, reimagined in a creative way, or original data collected through our surveys. They can come in the form of a blog posts, accompanied by illustrated assets, videos or graphs that provide all the information for a journalist and context for the readers.
Reactive Digital PR campaigns are the result of our always-on approach. Newsjacking is a reactive approach where brands gain media coverage by adding value to an already existing, trending and well talked about new story.
We gain links and coverage for your brand by monitoring the news agenda or social media and find ways to leverage developing stories within your niche that puts your brand at the heart of the conversation.
Targeted Outreach to Journalists
With a focus on relevant journalists that are writing about similar topics and stories we use bespoke pitches for each angle/region/country.
We reach out to publications to ensure our entire target audience has the opportunity to be reached.
All media lists are bespoke for each outreach activity with journalists and publications hand picked to ensure topical relevancy building the brands authority.
Ready to start building links through Digital PR?
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“It has been an awesome experience working with the team at Honcho! Over the last 12 months, we have won a Global Digital PR award and delivered some best-in-class digital PR campaigns within our target territories which has helped improve our online presence in the Electronics Components industry"
Award Winning SEO, Paid Search & Digital PR Agency
We are a team of Search marketing specialists that pride ourselves on innovative marketing campaigns, high quality work and delivering a top-level service.