How Digital PR Works

Hero Campaigns

Hero campaigns allow us to tell complicated data stories simply and effectively by focussing on the most relevant niches and highest potential stories. This approach is a proactive method of creating stories that journalists want to write about.

These campaigns use either existing data, reimagined in a creative way, or original data collected through our surveys. They can come in the form of a blog posts, accompanied by illustrated assets, videos or graphs that provide all the information for a journalist and context for the readers.

Reactive Campaigns

Reactive campaigns are the result of our always-on approach. Newsjacking is a reactive approach where brands gain media coverage by adding value to an already existing, trending and well talked about new story.

We gain links and coverage for your brand by monitoring the news agenda or social media and find ways to leverage developing stories within your niche that puts your brand at the heart of the conversation.

Targeted, Proven Outreach Methods

With a focus on relevant journalists that are writing about similar topics and stories we use bespoke pitches for each angle/region/country.

We reach out to publications to ensure our entire target audience has the opportunity to be reached.

All media lists are bespoke for each outreach activity with journalists and publications hand picked to ensure topical relevancy building the brands authority.