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We understand that no one likes to see ads, that’s why we develop strategies that are both engaging and relevant to the user.

With a team that has grown up using platforms from Myspace to TikTok, we can help create content that looks native to the channel that drives results. 

Dave Archibald - Head of Paid Media

Paid Social - Advertising - Honcho

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Paid Social media is one of the most versatile digital media tools for any brand big or small. With a plethora of different platforms to choose from we create bespoke paid social campaigns based on your business goals whether it’s increasing brand awareness, generating more leads or selling more products.

We use tried and tested techniques tailored to our client needs to ensure efficacy. Our robust test and learn frame work ensures that we achieve our learnings fast and cheap so that clients is spent on what works.

 

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Our Approach

to Paid Social

Integrate Paid Social into each stage of your customer's journey.

We use a combination approach to outreach to ensure an always-on approach that both maximises your budget and allows us to be flexible to the changing news agenda.

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Social

Commerce 

Social media is has evolved beyond just click and likes, with all the major platforms now offering strong e-commerce propositions.

Using social media’s advanced targeting capabilities we use Demographic, Geographic, Behavioural and interest-based targeting alongside Lookalike audiences built from first-party data to reach potential customers on the platforms they the most time on.

Through using your CRM and Pixel we develop retargeting strategies to drive the strongest ROAS at the lowest CPA using Dynamic retargeting tailored to the users’ purchase behaviour.

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Data 

Our Social team appreciates the value of data in the modern world, but also the importance of how it's handled.

At Honcho, our expert marketers will leverage your data to ensure you reach the correct audience, whilst delivering insightful, tailor-made ads depending on the stage the customer is at in their journey. 

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Branding

Paid social is an effective way to build brand brands from the ground up or bolstering above the line campaigns. With a keen eye for content and strong analytical skills, our team of experts can help create social-first content that drives meaningful engagement within your target audience with measurable results.

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Lead 

Generation 

With the dawn of the cookie less world lead generation is more important than ever before as first-party data becomes more important than ever. Whether it’s generating leads on LinkedIn with account-based marketing or building a CRM with high intent customers on Facebook, our team of experts will choose the right platform and strategy to meet your business needs.

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facebook

FACEBOOK 

Facebook's hyper relevant targeting allows brands to get their message in front of the right people whether you are building a brand or driving sales.  

 

tiktok

TIKTOK

After exponential global growth, the value of TikTok ads can no longer be ignored. 

#TikTokMadeMeBuyIt is changing the game for hundreds of brands and you should get a slice of the cake. 

 

Pinterest

PINTEREST

Pinterest users have high intent and are usually higher up the marketing funnel which is the cheapest place to attract leads. 

They are also ready to be inspired so get that content ready! 

Instagram

INSTAGRAM 

As one of the most engaging social media platforms, Instagram offers everything a brand could want from ads.

Advanced  targeting, a range of highly-visual possibilities and on-app purchasing. It really is a game-changer. 

snapchat

SNAPCHAT

If highly-engaged consumers are what you're looking for, Snapchat ads could be your solution. 

Snapchat ads offer a visual and immersive experience for consumers that other platforms fail to, and consumers love it. 

 

twitter-1

TWITTER 

Ready to target passionate consumers?

Twitter has the ability to generate meaningful engagement allowing brands to own movements and start conversations with its user base.

Benefits of

Paid Social 

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Creative

TikTok, Instagram & Facebook to name a few are full with some of the most creative advertising available in the digital space.

Are you getting the most out of your current creative?

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Revenue

The ability to see exactly where your money is going and what you’re getting in return.

Our analytical reports and accurate attribution models allow for complete transparency of how your marketing budget is being leveraged.

If you aren’t making enough revenue from Paid Social ads, you should be.

Actionable Data

Paid Social allows for an unprecedented amount of data that gives a deeper insight into your target market, as well as systems to build out your current databases.

Our experts take this data to make insightful decisions for your business that can continue to develop performance.

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Retargeting

The ability to pinpoint customers at different stages of the funnel with unique messaging tailored around their needs.

From Gen Z’s on TikTok to the classic Facebook user, we can get the most out of your target market. 

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“Honcho have scaled our paid digital activity to new heights,driving new customers and exceeding our target CPA allowable. They are a pleasure to work with!”
★★★★★
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