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Automotive
Which car manufacturers had the highest conversion rate in 2019?
The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same…
27th Feb 2020
SEO
Google’s Deduplication update: is there value in featured snippets?
On Wednesday 22nd January 2020, Google rolled out a significant update to the first page of the search results, which…
25th Feb 2020
Media Buying Best Practices: How to win the March plate change with PPC
New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get…
19th Feb 2020
Why Dealerships Should Be Using Facebook Inventory Ads
In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…
11th Feb 2020
SEO Updates January 2020: What’s Happened so Far?
The world of SEO is always evolving, with updates being rolled out on a daily basis. For search marketers, it…
10th Feb 2020
Dealer websites ranking higher in Google new car searches ahead of March plate-change
27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change…
27th Jan 2020
Digital Content
Why storytelling is important for marketing in 2020
Storytelling has been a part of human culture for almost as long as we’ve existed. Before they were written down…
6th Jan 2020
Adapting SEO to a more challenging environment
The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan credits Bruce…
5th Dec 2019
Do Christmas adverts affect digital performance?
Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands…
21st Nov 2019
Paid Media
Google Ads Testing Car Rental Comparison
A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…
20th Nov 2019
Social Media
Facebook Pay: a New Payment System
After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with Facebook…
13th Nov 2019
Retail
How to Influence Customers to Buy Online this Holiday Season
Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…
29th Oct 2019
What Is BERT? NEW Google Algorithm Update
What is BERT? It’s Google’s biggest step forward in the last five years and a milestone for Search as a…
28th Oct 2019
Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?
You might have already heard, but Instagram has just rolled out its new ‘Restrict’ feature in the US to coincide…
8th Oct 2019
How do customers use search to find their new vehicle or aftersales service?
When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for…
26th Sep 2019
Honcho News
BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR
So today I did something big. I took to the stage at BrightonSEO for my speaker debut to talk about…
13th Sep 2019
Pentagon Motor Group signs Honchō to drive its digital growth
Pentagon Motor Group has appointed Honchō – the specialist automotive search marketing agency – to oversee digital marketing across its…
12th Sep 2019
Google Update: New link attributes rel=”sponsored” and rel=”ugc”
The Outreach team at Honchō were excited by Google’s announcement of big changes in how they categorise backlinks. We now…
11th Sep 2019
Google penalises SEO agency website for poor backlink profile
The SEO community was in consternation earlier last week when Google hit Australian SEO agency dejanseo.com.au with a penalty. Their…
3rd Sep 2019
Dealers urged to maintain focus on used cars during September plate-change
1 September 2019 Franchised dealers are being urged not to take their eyes off the ball in September by concentrating…
1st Sep 2019
How to start a career in Digital Marketing
As it’s A-level results day, we did some office research into which members of the Honchō team chose to pursue…
15th Aug 2019
Australian beauty brand Bondi Sands selects Honchō as global SEO agency partner
Self-tanning and skincare brand Bondi Sands has appointed Honchō to be its global agency partner to boost its organic visibility…
12th Aug 2019
Automotive marketing statistics to drive your strategy
In the world of Digital Marketing, nothing would be possible without data. It provides the foundations for all marketing strategies,…
9th Aug 2019
Take over the SERPs with FAQ schema
In recent months FAQ schema has been making the rounds in the SEO community. The excitement comes from the rich…
6th Aug 2019
How Honchō PPC is leading the way and helping automotive clients outperform the competition
Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have…
23rd Jul 2019
Is Netflix Creating the Future of TV Marketing?
For many years, as far back as when I was a teenager, I have always wondered why 1000s of TV…
19th Jul 2019
How digital marketing can help a car dealership increase customer sales
If you’re not appearing at the top of Google as a dealership, you may already be limiting your reach and…
18th Jul 2019
Digital PR
14 reasons why outreach can boost the success of your next marketing campaign
Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger relationships, our…
16th Jul 2019
5 reasons the competition may be ahead of you in the SERPs
Sometimes, taking it back to basics is the best way to see some results in real time. In this article,…
12th Jul 2019
How to use gquestions.py and Pycharm
Recently there has been a lot of buzz around a script which allows you to scrape Google’s “People also ask”…
11th Jul 2019
