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4 min read
This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate Optimisation (CRO), how to calculate conversion rate and what is...
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3 min read
Where’s all this leading to? I’m no expert, so these are just a few musings.
4 min read
Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is!
3 min read
How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...
3 min read
Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...
5 min read
Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?
5 min read
The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...
5 min read
Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for...
3 min read
Ready, set, shop on YouTube!
4 min read
Are you ready to grow your business? Because TikTok Shop may just be the way to do it.
2 min read
On May 25th 2022, Google rolled out its May Core Update, and here’s everything we know so far.
2 min read
“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.
