3 min read
SLLAM: How subject lines are the key to successful outreach
This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by Honchō’s...
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10 min read
Google Lighthouse Glossary
If you’ve recently run a Google Lighthouse report on your page and you’ve found yourself a bit puzzled by some of the points,...
4 min read
Mobile First Indexing 2021: What you need to know
In the month of July 2020, Google confirmed that it was pushing back its planned 100% rollout of the “mobile first indexing”...
2 min read
Q&A with Alex Cassidy, Head of Digital PR
We recently welcomed Alex Cassidy to the Honchō team as our Head of Digital PR! We managed to grab a few minutes of his time to...
2 min read
How to use PRAW and crawl Reddit for subreddit post data?
What is PRAW? PRAW stands for “Python Reddit API Wrapper” and is an easy and fun module to start collecting data from Reddit....
4 min read
December Search Updates
Google ended 2020 much like the rest of the year, with plenty of updates. We’ve summarised and analysed the major changes to...
2 min read
How are you managing your automotive leads? Part 2
This summer I found myself unexpectedly in the car market. As a seller not a buyer. Like most second cars, our trusty...
3 min read
What does 2021 look like for car retailers?
Having survived the slings and arrows of 2020, car retailers will be prepared for just about anything in 2021.
2 min read
How are you managing your automotive leads? Part 1
For most car dealers the current wave of Covid-19 firebreaks, circuit-breakers and tiered restrictions have been immensely...
4 min read
November Search Updates
November has been another busy month for Digital Marketers, with retailers enjoying more online sales on Black Friday than ever...
2 min read
Automotive consumer demand survives COVID-19 restrictions
Considering showrooms have been forced to close for weeks on end, as a result of lockdowns, circuit breaks and firebreaks, the...
5 min read
SEO in a Post-COVID World – Part 1
What’s changed in SEO since the global pandemic? 2020 has been one hell of a year. So many unexpected events, rules and...