4 min read
Adapting SEO to a more challenging environment
The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan...
%20(3).png?width=483&height=146&name=Add%20a%20heading%20(300%20%C3%97%2090px)%20(3).png)
Sign up for updates today
4 min read
Do Christmas adverts affect digital performance?
Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands than ever...
1 min read
Google Ads Testing Car Rental Comparison
A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in the US. But it shows an...
1 min read
Facebook Pay: a New Payment System
After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with...
4 min read
How to Influence Customers to Buy Online this Holiday Season
Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season campaigns...
2 min read
What Is BERT? NEW Google Algorithm Update
What is BERT? It’s Google’s biggest step forward in the last five years and a milestone for Search as a whole. But what does it...
1 min read
Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?
You might have already heard, but Instagram has just rolled out its new ‘Restrict’ feature in the US to coincide with National...
4 min read
How do customers use search to find their new vehicle or aftersales service?
When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for consumers. When...
1 min read
BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR
So today I did something big. I took to the stage at BrightonSEO for my speaker debut to talk about measuring digital PR.
1 min read
Pentagon Motor Group signs Honchō to drive its digital growth
Pentagon Motor Group has appointed Honchō – the specialist automotive search marketing agency – to oversee digital marketing...
2 min read
Google Update: New link attributes rel=”sponsored” and rel=”ugc”
The Outreach team at Honchō were excited by Google’s announcement of big changes in how they categorise backlinks. We now have...
2 min read
Google penalises SEO agency website for poor backlink profile
The SEO community was in consternation earlier last week when Google hit Australian SEO agency dejanseo.com.au with a penalty....