2 min read
Which car manufacturers had the highest conversion rate in 2019?
The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same...
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6 min read
Google’s Deduplication update: is there value in featured snippets?
On Wednesday 22nd January 2020, Google rolled out a significant update to the first page of the search results, which has caused...
3 min read
Media Buying Best Practices: How to win the March plate change with PPC
New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get the...
2 min read
Why Dealerships Should Be Using Facebook Inventory Ads
In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers now go to great...
6 min read
SEO Updates January 2020: What’s Happened so Far?
The world of SEO is always evolving, with updates being rolled out on a daily basis. For search marketers, it is vital to keep...
1 min read
Dealer websites ranking higher in Google new car searches ahead of March plate-change
27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change...
3 min read
Why storytelling is important for marketing in 2020
Storytelling has been a part of human culture for almost as long as we’ve existed. Before they were written down and recorded,...
4 min read
Adapting SEO to a more challenging environment
The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan...
4 min read
Do Christmas adverts affect digital performance?
Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands than ever...
1 min read
Google Ads Testing Car Rental Comparison
A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in the US. But it shows an...
1 min read
Facebook Pay: a New Payment System
After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with...
4 min read
How to Influence Customers to Buy Online this Holiday Season
Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season campaigns...