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New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get the newest car possible; people can even hang on in the preceding months to secure the latest plate. These releases occur twice a year in March and September, causing peaks in sales and site traffic. The importance of these months has diminished slightly over the past few years, with performance in automotive becoming far more flat, although most dealerships have aggressive targets at these times.
The priority for most automotive dealers has now become about securing the sales for March/September in the build-up, generating a large number of orders that can all be delivered on the 1st March. Given current order times this can start at the turn of the year, with January Promotions proving vital for March sales figures.
At each stage of the journey it is important we buy our media through the correct channel, targeting the most likely audience with strong creative that leads them through the journey and purchasing a vehicle with us.
This is likely to be undertaken in the form of dealership events and promotional periods. We are looking to get our message out to as many people whilst collecting relevant data. As such we would look to use:
As we know, people on our CRM database will be looking for a new vehicle, we can overlay this data with our media buying, including:
Discover how our Paid Media services can help drive traffic to your website. Contact us today to start creating your campaigns.
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