THE LEADER

Adapting SEO to a more challenging environment

Adapting SEO to a more challenging environment

The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan credits Bruce…

Do Christmas adverts affect digital performance?

Do Christmas adverts affect digital performance?

Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands…

Google Ads Testing Car Rental Comparison

Google Ads Testing Car Rental Comparison

A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…

Facebook Pay: a New Payment System

Facebook Pay: a New Payment System

After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with Facebook…

How to Influence Customers to Buy Online this Holiday Season

How to Influence Customers to Buy Online this Holiday Season

Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…

What Is BERT? NEW Google Algorithm Update

What Is BERT? NEW Google Algorithm Update

What is BERT? It’s Google’s biggest step forward in the last five years and a milestone for Search as a…

Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?

Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?

You might have already heard, but Instagram has just rolled out its new ‘Restrict’ feature in the US to coincide…

How do customers use search to find their new vehicle or aftersales service?

How do customers use search to find their new vehicle or aftersales service?

When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for…

BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR

BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR

So today I did something big. I took to the stage at BrightonSEO for my speaker debut to talk about…

Pentagon Motor Group signs Honchō to drive its digital growth

Pentagon Motor Group signs Honchō to drive its digital growth

Pentagon Motor Group has appointed Honchō – the specialist automotive search marketing agency – to oversee digital marketing across its…

Google Update: New link attributes rel=”sponsored” and rel=”ugc”

Google Update: New link attributes rel=”sponsored” and rel=”ugc”

The Outreach team at Honchō were excited by Google’s announcement of big changes in how they categorise backlinks. We now…

Google penalises SEO agency website for poor backlink profile

Google penalises SEO agency website for poor backlink profile

The SEO community was in consternation earlier last week when Google hit Australian SEO agency dejanseo.com.au with a penalty. Their…

Dealers urged to maintain focus on used cars during September plate-change

Dealers urged to maintain focus on used cars during September plate-change

1 September 2019 Franchised dealers are being urged not to take their eyes off the ball in September by concentrating…

How to start a career in Digital Marketing

How to start a career in Digital Marketing

As it’s A-level results day, we did some office research into which members of the Honchō team chose to pursue…

Australian beauty brand Bondi Sands selects Honchō as UK search marketing agency partner

Australian beauty brand Bondi Sands selects Honchō as UK search marketing agency partner

12 August 2019: Self-tanning and skincare brand Bondi Sands has appointed Honchō to be its agency partner to boost its…

Automotive marketing statistics to drive your strategy

Automotive marketing statistics to drive your strategy

In the world of Digital Marketing, nothing would be possible without data. It provides the foundations for all marketing strategies,…

Take over the SERPs with FAQ schema

Take over the SERPs with FAQ schema

In recent months FAQ schema has been making the rounds in the SEO community. The excitement comes from the rich…

How Honchō PPC is leading the way and helping automotive clients outperform the competition

How Honchō PPC is leading the way and helping automotive clients outperform the competition

Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have…

Is Netflix Creating the Future of TV Marketing?

Is Netflix Creating the Future of TV Marketing?

For many years, as far back as when I was a teenager, I have always wondered why 1000s of TV…

How digital marketing can help a car dealership increase customer sales

How digital marketing can help a car dealership increase customer sales

If you’re not appearing at the top of Google as a dealership, you may already be limiting your reach and…

14 reasons why outreach can boost the success of your next marketing campaign

14 reasons why outreach can boost the success of your next marketing campaign

Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger relationships, our…

5 reasons the competition may be ahead of you in the SERPs

5 reasons the competition may be ahead of you in the SERPs

Sometimes, taking it back to basics is the best way to see some results in real time. In this article,…

How to use gquestions.py and Pycharm

How to use gquestions.py and Pycharm

Recently there has been a lot of buzz around a script which allows you to scrape Google’s “People also ask”…

How to use Google Analytics and UTMs to track retail content marketing campaigns

How to use Google Analytics and UTMs to track retail content marketing campaigns

Tracking the success of marketing campaigns is often a number one priority for retail companies. Retaining data to understand and…

How car dealerships can win at local SEO

How car dealerships can win at local SEO

Car dealerships are arguably within one of the most advanced and highly influential industries for local SEO. Although car buyers…

How to extract domains from URLs in Excel

How to extract domains from URLs in Excel

In the day to day of an SEO, it’s inevitable you’ll need to manipulate URLs to get what you need.…

How to get root domain from URL using Python

How to get root domain from URL using Python

As SEO professionals, a lot of the work we do involves analysing and manipulating URL data. While URL data is…

Google My Business Update June 2019

Google My Business Update June 2019

Google My Business Update: 6 New Features According to Google, Google My Business (GMB) has allowed 150 million local businesses…

14 elements every successful outreach campaign needs

14 elements every successful outreach campaign needs

If you want to make certain that your content has maximum impact; then this guide is for you. Honchō’s outreach…

2019’s top automotive groups ranked by revenue and search

2019’s top automotive groups ranked by revenue and search

It’s back again! AM Online has announced the 2019 table of the top 100 car dealers. It’s an anticipated time…