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THE LEADER

It’s official: we’re working with Results Wellness Lifestyle!

It’s official: we’re working with Results Wellness Lifestyle!

Results Wellness Lifestyle chose Honchō to manage all their paid social activity! RWL is an online fitness platform, formerly known…

Facebook Announces Brand New “Shops” Platform for Facebook and Instagram

Facebook Announces Brand New “Shops” Platform for Facebook and Instagram

Facebook has been looking to increase their e-commerce presence for many years; from adding the marketplace feature on Facebook in…

The Impact of The Coronavirus on Search Trends

The Impact of The Coronavirus on Search Trends

The Coronavirus has changed the lives of people around the globe including their consumption and shopping behaviours. In the new…

April Search Updates

April Search Updates

April was a month full of big changes and new features in the world of SEO and PPC. With the…

FREE Google Shopping Listings: What Retailers Need to Know

FREE Google Shopping Listings: What Retailers Need to Know

Is Google Shopping free? Yes, it is now! Previously, in order to list your inventory on Google’s Shopping platform, you…

8 Common Technical SEO Issues on eCommerce sites

8 Common Technical SEO Issues on eCommerce sites

Here at Honchō, our experience of working with some of the most recognisable retailers has highlighted some common technical SEO…

Shopify SEO Problems & Tips to Resolve Them

Shopify SEO Problems & Tips to Resolve Them

Shopify is one of the most popular e-commerce platforms available currently with almost 50,000 websites in the UK using the…

Using Paid Media for Growth When You Can’t Sell Anything

Using Paid Media for Growth When You Can’t Sell Anything

Covid-19 has hit us all hard. Marketing budgets are being slashed, reduced services are being deployed, and in some cases…

March Search Updates

March Search Updates

There were plenty of updates and new features that came about in March in the world of SEO and PPC.…

How retail brands can adapt marketing activity to limit the damage of Coronavirus COVID-19

How retail brands can adapt marketing activity to limit the damage of Coronavirus COVID-19

In uncertain and unprecedented times like these, the future of some businesses can seem uncertain. Brands that rely on footfall…

February SEO Updates

February SEO Updates

February was a busy month for SEO. With exciting new updates and features, there was a lot to learn in…

Which car manufacturers had the highest conversion rate in 2019?

Which car manufacturers had the highest conversion rate in 2019?

The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same…

Google’s Deduplication update: is there value in featured snippets?

Google’s Deduplication update: is there value in featured snippets?

On Wednesday 22nd January 2020, Google rolled out a significant update to the first page of the search results, which…

Media Buying Best Practices: How to win the March plate change with PPC

Media Buying Best Practices: How to win the March plate change with PPC

New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get…

Why Dealerships Should Be Using Facebook Inventory Ads

Why Dealerships Should Be Using Facebook Inventory Ads

In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…

SEO Updates January 2020: What’s Happened so Far?

SEO Updates January 2020: What’s Happened so Far?

The world of SEO is always evolving, with updates being rolled out on a daily basis. For search marketers, it…

Dealer websites ranking higher in Google new car searches ahead of March plate-change

Dealer websites ranking higher in Google new car searches ahead of March plate-change

27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change…

Why storytelling is important for marketing in 2020

Why storytelling is important for marketing in 2020

Storytelling has been a part of human culture for almost as long as we’ve existed. Before they were written down…

Adapting SEO to a more challenging environment

Adapting SEO to a more challenging environment

The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan credits Bruce…

Do Christmas adverts affect digital performance?

Do Christmas adverts affect digital performance?

Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands…

Google Ads Testing Car Rental Comparison

Google Ads Testing Car Rental Comparison

A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…

Facebook Pay: a New Payment System

Facebook Pay: a New Payment System

After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with Facebook…

How to Influence Customers to Buy Online this Holiday Season

How to Influence Customers to Buy Online this Holiday Season

Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…

What Is BERT? NEW Google Algorithm Update

What Is BERT? NEW Google Algorithm Update

What is BERT? It’s Google’s biggest step forward in the last five years and a milestone for Search as a…

Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?

Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?

You might have already heard, but Instagram has just rolled out its new ‘Restrict’ feature in the US to coincide…

How do customers use search to find their new vehicle or aftersales service?

How do customers use search to find their new vehicle or aftersales service?

When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for…

BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR

BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR

So today I did something big. I took to the stage at BrightonSEO for my speaker debut to talk about…

Pentagon Motor Group signs Honchō to drive its digital growth

Pentagon Motor Group signs Honchō to drive its digital growth

Pentagon Motor Group has appointed Honchō – the specialist automotive search marketing agency – to oversee digital marketing across its…

Google Update: New link attributes rel=”sponsored” and rel=”ugc”

Google Update: New link attributes rel=”sponsored” and rel=”ugc”

The Outreach team at Honchō were excited by Google’s announcement of big changes in how they categorise backlinks. We now…

Google penalises SEO agency website for poor backlink profile

Google penalises SEO agency website for poor backlink profile

The SEO community was in consternation earlier last week when Google hit Australian SEO agency dejanseo.com.au with a penalty. Their…