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Digital Content
Why storytelling is important for marketing in 2020
Storytelling has been a part of human culture for almost as long as we’ve existed. Before they were written down…
6th Jan 2020
SEO
Adapting SEO to a more challenging environment
The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan credits Bruce…
5th Dec 2019
Do Christmas adverts affect digital performance?
Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands…
21st Nov 2019
Paid Media
Google Ads Testing Car Rental Comparison
A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…
20th Nov 2019
Social Media
Facebook Pay: a New Payment System
After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with Facebook…
13th Nov 2019
Retail
How to Influence Customers to Buy Online this Holiday Season
Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…
29th Oct 2019
What Is BERT? NEW Google Algorithm Update
What is BERT? It’s Google’s biggest step forward in the last five years and a milestone for Search as a…
28th Oct 2019
Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?
You might have already heard, but Instagram has just rolled out its new ‘Restrict’ feature in the US to coincide…
8th Oct 2019
Automotive
How do customers use search to find their new vehicle or aftersales service?
When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for…
26th Sep 2019
Honcho News
BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR
So today I did something big. I took to the stage at BrightonSEO for my speaker debut to talk about…
13th Sep 2019
Pentagon Motor Group signs Honchō to drive its digital growth
Pentagon Motor Group has appointed Honchō – the specialist automotive search marketing agency – to oversee digital marketing across its…
12th Sep 2019
Google Update: New link attributes rel=”sponsored” and rel=”ugc”
The Outreach team at Honchō were excited by Google’s announcement of big changes in how they categorise backlinks. We now…
11th Sep 2019
Google penalises SEO agency website for poor backlink profile
The SEO community was in consternation earlier last week when Google hit Australian SEO agency dejanseo.com.au with a penalty. Their…
3rd Sep 2019
Dealers urged to maintain focus on used cars during September plate-change
1 September 2019 Franchised dealers are being urged not to take their eyes off the ball in September by concentrating…
1st Sep 2019
How to start a career in Digital Marketing
As it’s A-level results day, we did some office research into which members of the Honchō team chose to pursue…
15th Aug 2019
Australian beauty brand Bondi Sands selects Honchō as UK search marketing agency partner
12 August 2019: Self-tanning and skincare brand Bondi Sands has appointed Honchō to be its agency partner to boost its…
12th Aug 2019
Automotive marketing statistics to drive your strategy
In the world of Digital Marketing, nothing would be possible without data. It provides the foundations for all marketing strategies,…
9th Aug 2019
Take over the SERPs with FAQ schema
In recent months FAQ schema has been making the rounds in the SEO community. The excitement comes from the rich…
6th Aug 2019
How Honchō PPC is leading the way and helping automotive clients outperform the competition
Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have…
23rd Jul 2019
Is Netflix Creating the Future of TV Marketing?
For many years, as far back as when I was a teenager, I have always wondered why 1000s of TV…
19th Jul 2019
How digital marketing can help a car dealership increase customer sales
If you’re not appearing at the top of Google as a dealership, you may already be limiting your reach and…
18th Jul 2019
Digital PR
14 reasons why outreach can boost the success of your next marketing campaign
Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger relationships, our…
16th Jul 2019
5 reasons the competition may be ahead of you in the SERPs
Sometimes, taking it back to basics is the best way to see some results in real time. In this article,…
12th Jul 2019
How to use gquestions.py and Pycharm
Recently there has been a lot of buzz around a script which allows you to scrape Google’s “People also ask”…
11th Jul 2019
How to use Google Analytics and UTMs to track retail content marketing campaigns
Tracking the success of marketing campaigns is often a number one priority for retail companies. Retaining data to understand and…
9th Jul 2019
How car dealerships can win at local SEO
Car dealerships are arguably within one of the most advanced and highly influential industries for local SEO. Although car buyers…
2nd Jul 2019
How to extract domains from URLs in Excel
In the day to day of an SEO, it’s inevitable you’ll need to manipulate URLs to get what you need.…
1st Jul 2019
How to get root domain from URL using Python
As SEO professionals, a lot of the work we do involves analysing and manipulating URL data. While URL data is…
28th Jun 2019
Google My Business Update June 2019
Google My Business Update: 6 New Features According to Google, Google My Business (GMB) has allowed 150 million local businesses…
14 elements every successful outreach campaign needs
If you want to make certain that your content has maximum impact; then this guide is for you. Honchō’s outreach…
26th Jun 2019
