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THE LEADER

What do we know about Performance Max campaigns

What do we know about Performance Max campaigns

In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool…

Fuzzy Lookup For Mac Using Python and Fuzzywuzzy

Fuzzy Lookup For Mac Using Python and Fuzzywuzzy

Fuzzy Lookup is a great tool for several different scenarios in search marketing, with one of its most common use…

Influencer Marketing: Why Bigger Isn’t Always Better

Influencer Marketing: Why Bigger Isn’t Always Better

Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on…

Keyword match types in 2021

Keyword match types in 2021

In paid search, a keyword match type is what dictates how closely a keyword has to match with a search…

What’s new in Google Ads Editor version 1.6

What’s new in Google Ads Editor version 1.6

Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry…

The Future of Marketing – three emerging trends that will rewrite how we reach customers

The Future of Marketing – three emerging trends that will rewrite how we reach customers

Ever-changing consumer behaviour, evolution and the adoption of technology are a good indicator of any future trends in marketing. Being…

Q&A with Leanne Douglass, Senior SEO Analyst

Q&A with Leanne Douglass, Senior SEO Analyst

Our latest recruit Leanne joins us as a Senior SEO Analyst, having worked on both the SEO and paid side…

How has non-essential shops reopening impacted paid media?

How has non-essential shops reopening impacted paid media?

Over the past year online retailers have seen a boom in performance as consumers heed the Government’s advice to stay…

How To Scrape Youtube Video Views With Python

How To Scrape Youtube Video Views With Python

Getting Views From Youtube Videos This guide will show you how to scrape video views with Python with a primary…

Q&A with Megan-Rae Grove, Paid Media Account Manager

Q&A with Megan-Rae Grove, Paid Media Account Manager

We spoke with Megan, our latest PPC recruit. Megan joins us as a Paid Media Account Manager with six years…

Q&A with Sarah Cataldo, Client Services Director

Q&A with Sarah Cataldo, Client Services Director

Sarah just joined as our new Client Services Director, so we sat down with her to get to know more…

Q&A with Aneela Ashraf, PR & Outreach Lead

Q&A with Aneela Ashraf, PR & Outreach Lead

We sat down with Aneela Ashraf, our new Digital PR and Outreach Lead, to get to know a bit about…

Q&A with Manuel Madeddu, SEO Manager

Q&A with Manuel Madeddu, SEO Manager

One of our newest SEO recruits, SEO Manager Manuel Madeddu joined Honchō with loads of experience. We asked him a few…

March 2021 Social Updates

March 2021 Social Updates

We’re back with another one of our monthly social updates, so you can keep on top of all the most…

Our BrightonSEO highlights (Spring 2021)

Our BrightonSEO highlights (Spring 2021)

A few days ago, BrightonSEO took place. As you may know, BrightonSEO is a search marketing conference that brings together…

March Search Updates 2021

March Search Updates 2021

Google may see web pages as duplicates if URLs are too similar During the Google Search Central SEO hangout recorded…

Are we rebuilding the high street on social media?

Are we rebuilding the high street on social media?

With the recent acquisition of Topshop and Miss Selfridge, two brands that have been on the high street for decades,…

Carzam appoints Honchō to manage paid media strategy

Carzam appoints Honchō to manage paid media strategy

We’ve got some exciting news – we’re now officially working with Carzam to manage their paid media strategy!  Carzam is…

SLLAM: Make the most of your first line

SLLAM: Make the most of your first line

This post is the second of a series on SLLAM (Subject, Lede, Links, Angles, Methodology), the outreach strategy used by…

February 2021 Social Updates

February 2021 Social Updates

Every month, we’re on the lookout for the biggest (and smallest) updates in social media that we can share, to…

Optimising for the Core Web Vitals Ranking Signals

Optimising for the Core Web Vitals Ranking Signals

What are Core Web Vitals? Introduced in early 2020, the Core Web Vitals are a ranking signal which measures site…

International Women’s Day Q&A

International Women’s Day Q&A

International Women’s Day 2021 2021 has been a busy year for us already, welcoming both new clients and new team…

February Search Updates

February Search Updates

Another month, another massive set of Search updates, changes and developments. Read through the full list of Google February 2021…

Apple iOS 14.5 update: App Tracking Transparency

Apple iOS 14.5 update: App Tracking Transparency

Apple have finally revealed a date for the release of their iOS 14.5 privacy update, which will include the controversial…

Q&A with Jack Harrington, Paid Social Lead

Q&A with Jack Harrington, Paid Social Lead

Joining the Paid Media team is Jack Harrington, our new Paid Social Lead! He took a break from his usual…

January Search Updates

January Search Updates

A Minimum Threshold For All Core Web Vitals May Need To Be Met For A Ranking Boost Google has announced…

Google’s broad match modifier to phrase match update

Google’s broad match modifier to phrase match update

Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase match, is…

SLLAM: How subject lines are the key to successful outreach

SLLAM: How subject lines are the key to successful outreach

This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by…

Google Lighthouse Glossary

Google Lighthouse Glossary

If you’ve recently run a Google Lighthouse report on your page and you’ve found yourself a bit puzzled by some…

Mobile First Indexing 2021: What you need to know

Mobile First Indexing 2021: What you need to know

In the month of July 2020, Google confirmed that it was pushing back its planned 100% rollout of the “mobile…