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February Search Updates

February Search Updates

Another month, another massive set of Search updates, changes and developments. Read through the full list of Google February 2021…

Apple iOS 14.5 update: App Tracking Transparency

Apple iOS 14.5 update: App Tracking Transparency

Apple have finally revealed a date for the release of their iOS 14.5 privacy update, which will include the controversial…

Q&A with Jack Harrington, Paid Social Lead

Q&A with Jack Harrington, Paid Social Lead

Joining the Paid Media team is Jack Harrington, our new Paid Social Lead! He took a break from his usual…

January Search Updates

January Search Updates

A Minimum Threshold For All Core Web Vitals May Need To Be Met For A Ranking Boost Google has announced…

Google’s broad match modifier to phrase match update

Google’s broad match modifier to phrase match update

Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase match, is…

SLLAM: How subject lines are the key to successful outreach

SLLAM: How subject lines are the key to successful outreach

This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by…

Google Lighthouse Glossary

Google Lighthouse Glossary

If you’ve recently run a Google Lighthouse report on your page and you’ve found yourself a bit puzzled by some…

Mobile First Indexing 2021: What you need to know

Mobile First Indexing 2021: What you need to know

In the month of July 2020, Google confirmed that it was pushing back its planned 100% rollout of the “mobile…

Q&A with Alex Cassidy, Head of Digital PR

Q&A with Alex Cassidy, Head of Digital PR

We recently welcomed Alex Cassidy to the Honchō team as our Head of Digital PR! We managed to grab a…

How to use PRAW and crawl Reddit for subreddit post data?

How to use PRAW and crawl Reddit for subreddit post data?

What is PRAW? PRAW stands for “Python Reddit API Wrapper” and is an easy and fun module to start collecting…

December Search Updates

December Search Updates

Google ended 2020 much like the rest of the year, with plenty of updates. We’ve summarised and analysed the major…

How are you managing your automotive leads? Part 2

How are you managing your automotive leads? Part 2

This summer I found myself unexpectedly in the car market. As a seller not a buyer. Like most second cars,…

What does 2021 look like for car retailers?

What does 2021 look like for car retailers?

Having survived the slings and arrows of 2020, car retailers will be prepared for just about anything in 2021. With…

How are you managing your automotive leads? Part 1

How are you managing your automotive leads? Part 1

For most car dealers the current wave of Covid-19 firebreaks, circuit-breakers and tiered restrictions have been immensely disruptive but not…

November Search Updates

November Search Updates

November has been another busy month for Digital Marketers, with retailers enjoying more online sales on Black Friday than ever…

Automotive consumer demand survives COVID-19 restrictions

Automotive consumer demand survives COVID-19 restrictions

Considering showrooms have been forced to close for weeks on end, as a result of lockdowns, circuit breaks and firebreaks,…

SEO in a Post-COVID World – Part 1

SEO in a Post-COVID World – Part 1

What’s changed in SEO since the global pandemic? 2020 has been one hell of a year. So many unexpected events,…

October Search Updates

October Search Updates

There have been quite a few major updates that have come out in the last month, so we’ve summarised and…

September Search Updates

September Search Updates

Google Adds Digital Service Tax To UK Advertisers Starting 1st of November, advertisers from the U.K, Austria and Turkey will…

September 2020 Social Updates

September 2020 Social Updates

Another month, another batch of exciting social media news! Lots happened in September, including the continuing TikTok saga, a new…

Paid Social for new and used car sales

Paid Social for new and used car sales

Paid social might not be at the top of all marketers’ lists when it comes to pushing sales for new…

What the Facebook Ad boycott means for small businesses

What the Facebook Ad boycott means for small businesses

As most people will know, July saw a number of large Facebook advertisers pull their ad spend due to Facebook’s…

Tesla emerges as fastest growing brand for used car searches in August

Tesla emerges as fastest growing brand for used car searches in August

Tesla emerged as the fastest growing car brand among buyers searching online for used cars in August, according to our…

August Social Media Updates

August Social Media Updates

It’s been a very very busy month for happenings in social media. Most news is based on what we’re calling…

Making the most of Amazon Prime Day

Making the most of Amazon Prime Day

Prime Day is expected to fall at some point in October. This year it will be a little different though,…

August Search Updates

August Search Updates

August saw a lot of important updates and announcements being made in the world of search. We have put together…

How to download files from Google Colab

How to download files from Google Colab

What is Google Colab? Google Colab or “Colaboratory” is a product from Google research. Colab allows users to write and…

Top 3 Mistakes Social Advertisers Are Making

Top 3 Mistakes Social Advertisers Are Making

Facebook and Instagram advertising are now considered a staple of digital marketing strategy. For this reason, businesses of all backgrounds…

July 2020 Social Media News & Updates

July 2020 Social Media News & Updates

There’s been a lot of exciting changes in Social Media over the (kinda) hot summer month of July. We’ve compiled…

July Search Updates

July Search Updates

July had a lot of important updates and announcements being made in regards to search and paid search. We have…