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July Search Updates

July Search Updates

July had a lot of important updates and announcements being made in regards to search and paid search. We have…

Social Media & Small Businesses: Why Social Is Vital

Social Media & Small Businesses: Why Social Is Vital

The power of social media is crazy. There’s so much potential to get yourself and your content out there in…

Cars in Search: New Car Regs & Search Interest Q2 2020

Cars in Search: New Car Regs & Search Interest Q2 2020

The automotive industry is always changing, with fierce competition from manufacturers to keep sales consistent – especially during COVID-19. To…

The best Chrome extensions, you’ve (maybe) never heard of for digital marketers

The best Chrome extensions, you’ve (maybe) never heard of for digital marketers

Handy Chrome extensions are a lifesaver for anybody working in digital or search, we’ve all heard of the classics such…

Latest Social Media News June 2020

Latest Social Media News June 2020

There have been loads of developments across Social Media in June 2020, some being tests and some being new features.…

June Search Updates Blog

June Search Updates Blog

June has been another busy month for search. We’ve compiled the biggest news and latest updates so you can keep…

How to use Python & Pytrends to automate Google Trends data

How to use Python & Pytrends to automate Google Trends data

In this article we’ll look at how we built a script in Python 3, using Pytrends to effectively automate data…

Using Google Trends For Search Insights

Using Google Trends For Search Insights

In one of our latest insight pieces, we explored the impact of the Coronavirus on the search trends within multiple…

How To Add Organization Schema To Shopify

How To Add Organization Schema To Shopify

Adding Organization Schema without Apps or Addons. Currently, there isn’t much support out there for businesses on Shopify trying to…

NRS Healthcare chooses Honcho to lead their SEO & drive digital growth

NRS Healthcare chooses Honcho to lead their SEO & drive digital growth

We’re delighted to announce that NRS Healthcare have selected Honchō as their SEO agency following a competitive pitch. Our first…

May Google Search Updates

May Google Search Updates

April has been another busy month for search, with major new changes and a new core update. Google has introduced…

It’s official: we’re working with Results Wellness Lifestyle!

It’s official: we’re working with Results Wellness Lifestyle!

Results Wellness Lifestyle chose Honchō to manage all their paid social activity! RWL is an online fitness platform, formerly known…

Facebook Announces Brand New “Shops” Platform for Facebook and Instagram

Facebook Announces Brand New “Shops” Platform for Facebook and Instagram

Facebook has been looking to increase their e-commerce presence for many years; from adding the marketplace feature on Facebook in…

The Impact of The Coronavirus on Search Trends

The Impact of The Coronavirus on Search Trends

The Coronavirus has changed the lives of people around the globe including their consumption and shopping behaviours. In the new…

April Search Updates

April Search Updates

April was a month full of big changes and new features in the world of SEO and PPC. With the…

FREE Google Shopping Listings: What Retailers Need to Know

FREE Google Shopping Listings: What Retailers Need to Know

Is Google Shopping free? Yes, it is now! Previously, in order to list your inventory on Google’s Shopping platform, you…

8 Common Technical SEO Issues on eCommerce sites

8 Common Technical SEO Issues on eCommerce sites

Here at Honchō, our experience of working with some of the most recognisable retailers has highlighted some common technical SEO…

Shopify SEO Problems & Tips to Resolve Them

Shopify SEO Problems & Tips to Resolve Them

Shopify is one of the most popular e-commerce platforms available currently with almost 50,000 websites in the UK using the…

Using Paid Media for Growth When You Can’t Sell Anything

Using Paid Media for Growth When You Can’t Sell Anything

Covid-19 has hit us all hard. Marketing budgets are being slashed, reduced services are being deployed, and in some cases…

March Search Updates

March Search Updates

There were plenty of updates and new features that came about in March in the world of SEO and PPC.…

How retail brands can adapt marketing activity to limit the damage of Coronavirus COVID-19

How retail brands can adapt marketing activity to limit the damage of Coronavirus COVID-19

In uncertain and unprecedented times like these, the future of some businesses can seem uncertain. Brands that rely on footfall…

February SEO Updates

February SEO Updates

February was a busy month for SEO. With exciting new updates and features, there was a lot to learn in…

Which car manufacturers had the highest conversion rate in 2019?

Which car manufacturers had the highest conversion rate in 2019?

The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same…

Google’s Deduplication update: is there value in featured snippets?

Google’s Deduplication update: is there value in featured snippets?

On Wednesday 22nd January 2020, Google rolled out a significant update to the first page of the search results, which…

Media Buying Best Practices: How to win the March plate change with PPC

Media Buying Best Practices: How to win the March plate change with PPC

New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get…

Why Dealerships Should Be Using Facebook Inventory Ads

Why Dealerships Should Be Using Facebook Inventory Ads

In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…

SEO Updates January 2020: What’s Happened so Far?

SEO Updates January 2020: What’s Happened so Far?

The world of SEO is always evolving, with updates being rolled out on a daily basis. For search marketers, it…

Dealer websites ranking higher in Google new car searches ahead of March plate-change

Dealer websites ranking higher in Google new car searches ahead of March plate-change

27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change…

Why storytelling is important for marketing in 2020

Why storytelling is important for marketing in 2020

Storytelling has been a part of human culture for almost as long as we’ve existed. Before they were written down…

Adapting SEO to a more challenging environment

Adapting SEO to a more challenging environment

The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan credits Bruce…