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THE LEADER

How retail brands can adapt marketing activity to limit the damage of COVID-19

How retail brands can adapt marketing activity to limit the damage of COVID-19

In uncertain and unprecedented times like these, the future of some businesses can seem uncertain. Brands that rely on footfall…

February SEO Updates

February SEO Updates

February was a busy month for SEO. With exciting new updates and features, there was a lot to learn in…

Which manufacturers had the highest conversion rate in 2019?

Which manufacturers had the highest conversion rate in 2019?

The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same…

Google’s Deduplication update: is there value in featured snippets?

Google’s Deduplication update: is there value in featured snippets?

On Wednesday 22nd January 2020, Google rolled out a significant update to the first page of the search results, which…

Media Buying Best Practices: How to win the March plate change with PPC

Media Buying Best Practices: How to win the March plate change with PPC

New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get…

Why Dealerships Should Be Using Facebook Inventory Ads

Why Dealerships Should Be Using Facebook Inventory Ads

In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…

SEO Updates January 2020: What’s Happened so Far?

SEO Updates January 2020: What’s Happened so Far?

The world of SEO is always evolving, with updates being rolled out on a daily basis. For search marketers, it…

Dealer websites ranking higher in Google new car searches ahead of March plate-change

Dealer websites ranking higher in Google new car searches ahead of March plate-change

27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change…

Why storytelling is important for marketing in 2020

Why storytelling is important for marketing in 2020

Storytelling has been a part of human culture for almost as long as we’ve existed. Before they were written down…

Adapting SEO to a more challenging environment

Adapting SEO to a more challenging environment

The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan credits Bruce…

Do Christmas adverts affect digital performance?

Do Christmas adverts affect digital performance?

Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands…

Google Ads Testing Car Rental Comparison

Google Ads Testing Car Rental Comparison

A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…

Facebook Pay: a New Payment System

Facebook Pay: a New Payment System

After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with Facebook…

How to Influence Customers to Buy Online this Holiday Season

How to Influence Customers to Buy Online this Holiday Season

Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…

What Is BERT? NEW Google Algorithm Update

What Is BERT? NEW Google Algorithm Update

What is BERT? It’s Google’s biggest step forward in the last five years and a milestone for Search as a…

Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?

Is Instagram’s new ‘Restrict’ feature enough to combat cyber-bullying on social media?

You might have already heard, but Instagram has just rolled out its new ‘Restrict’ feature in the US to coincide…

How do customers use search to find their new vehicle or aftersales service?

How do customers use search to find their new vehicle or aftersales service?

When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for…

BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR

BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR

So today I did something big. I took to the stage at BrightonSEO for my speaker debut to talk about…

Pentagon Motor Group signs Honchō to drive its digital growth

Pentagon Motor Group signs Honchō to drive its digital growth

Pentagon Motor Group has appointed Honchō – the specialist automotive search marketing agency – to oversee digital marketing across its…

Google Update: New link attributes rel=”sponsored” and rel=”ugc”

Google Update: New link attributes rel=”sponsored” and rel=”ugc”

The Outreach team at Honchō were excited by Google’s announcement of big changes in how they categorise backlinks. We now…

Google penalises SEO agency website for poor backlink profile

Google penalises SEO agency website for poor backlink profile

The SEO community was in consternation earlier last week when Google hit Australian SEO agency dejanseo.com.au with a penalty. Their…

Dealers urged to maintain focus on used cars during September plate-change

Dealers urged to maintain focus on used cars during September plate-change

1 September 2019 Franchised dealers are being urged not to take their eyes off the ball in September by concentrating…

How to start a career in Digital Marketing

How to start a career in Digital Marketing

As it’s A-level results day, we did some office research into which members of the Honchō team chose to pursue…

Australian beauty brand Bondi Sands selects Honchō as global SEO agency partner

Australian beauty brand Bondi Sands selects Honchō as global SEO agency partner

Self-tanning and skincare brand Bondi Sands has appointed Honchō to be its global agency partner to boost its organic visibility…

Automotive marketing statistics to drive your strategy

Automotive marketing statistics to drive your strategy

In the world of Digital Marketing, nothing would be possible without data. It provides the foundations for all marketing strategies,…

Take over the SERPs with FAQ schema

Take over the SERPs with FAQ schema

In recent months FAQ schema has been making the rounds in the SEO community. The excitement comes from the rich…

How Honchō PPC is leading the way and helping automotive clients outperform the competition

How Honchō PPC is leading the way and helping automotive clients outperform the competition

Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have…

Is Netflix Creating the Future of TV Marketing?

Is Netflix Creating the Future of TV Marketing?

For many years, as far back as when I was a teenager, I have always wondered why 1000s of TV…

How digital marketing can help a car dealership increase customer sales

How digital marketing can help a car dealership increase customer sales

If you’re not appearing at the top of Google as a dealership, you may already be limiting your reach and…

14 reasons why outreach can boost the success of your next marketing campaign

14 reasons why outreach can boost the success of your next marketing campaign

Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger relationships, our…