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March 2021 Social Updates

March 2021 Social Updates

We’re back with another one of our monthly social updates, so you can keep on top of all the most…

Our BrightonSEO highlights (Spring 2021)

Our BrightonSEO highlights (Spring 2021)

A few days ago, BrightonSEO took place. As you may know, BrightonSEO is a search marketing conference that brings together…

March Search Updates 2021

March Search Updates 2021

Google may see web pages as duplicates if URLs are too similar During the Google Search Central SEO hangout recorded…

Are we rebuilding the high street on social media?

Are we rebuilding the high street on social media?

With the recent acquisition of Topshop and Miss Selfridge, two brands that have been on the high street for decades,…

Carzam appoints Honchō to manage paid media strategy

Carzam appoints Honchō to manage paid media strategy

We’ve got some exciting news – we’re now officially working with Carzam to manage their paid media strategy!  Carzam is…

SLLAM: Make the most of your first line

SLLAM: Make the most of your first line

This post is the second of a series on SLLAM (Subject, Lede, Links, Angles, Methodology), the outreach strategy used by…

February 2021 Social Updates

February 2021 Social Updates

Every month, we’re on the lookout for the biggest (and smallest) updates in social media that we can share, to…

Optimising for the Core Web Vitals Ranking Signals

Optimising for the Core Web Vitals Ranking Signals

What are Core Web Vitals? Introduced in early 2020, the Core Web Vitals are a ranking signal which measures site…

International Women’s Day Q&A

International Women’s Day Q&A

International Women’s Day 2021 2021 has been a busy year for us already, welcoming both new clients and new team…

February Search Updates

February Search Updates

Another month, another massive set of Search updates, changes and developments. Read through the full list of Google February 2021…

Apple iOS 14.5 update: App Tracking Transparency

Apple iOS 14.5 update: App Tracking Transparency

Apple have finally revealed a date for the release of their iOS 14.5 privacy update, which will include the controversial…

Q&A with Jack Harrington, Paid Social Lead

Q&A with Jack Harrington, Paid Social Lead

Joining the Paid Media team is Jack Harrington, our new Paid Social Lead! He took a break from his usual…

January Search Updates

January Search Updates

A Minimum Threshold For All Core Web Vitals May Need To Be Met For A Ranking Boost Google has announced…

Google’s broad match modifier to phrase match update

Google’s broad match modifier to phrase match update

Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase match, is…

SLLAM: How subject lines are the key to successful outreach

SLLAM: How subject lines are the key to successful outreach

This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by…

Google Lighthouse Glossary

Google Lighthouse Glossary

If you’ve recently run a Google Lighthouse report on your page and you’ve found yourself a bit puzzled by some…

Mobile First Indexing 2021: What you need to know

Mobile First Indexing 2021: What you need to know

In the month of July 2020, Google confirmed that it was pushing back its planned 100% rollout of the “mobile…

Q&A with Alex Cassidy, Head of Digital PR

Q&A with Alex Cassidy, Head of Digital PR

We recently welcomed Alex Cassidy to the Honchō team as our Head of Digital PR! We managed to grab a…

How to use PRAW and crawl Reddit for subreddit post data?

How to use PRAW and crawl Reddit for subreddit post data?

What is PRAW? PRAW stands for “Python Reddit API Wrapper” and is an easy and fun module to start collecting…

December Search Updates

December Search Updates

Google ended 2020 much like the rest of the year, with plenty of updates. We’ve summarised and analysed the major…

How are you managing your automotive leads? Part 2

How are you managing your automotive leads? Part 2

This summer I found myself unexpectedly in the car market. As a seller not a buyer. Like most second cars,…

What does 2021 look like for car retailers?

What does 2021 look like for car retailers?

Having survived the slings and arrows of 2020, car retailers will be prepared for just about anything in 2021. With…

How are you managing your automotive leads? Part 1

How are you managing your automotive leads? Part 1

For most car dealers the current wave of Covid-19 firebreaks, circuit-breakers and tiered restrictions have been immensely disruptive but not…

November Search Updates

November Search Updates

November has been another busy month for Digital Marketers, with retailers enjoying more online sales on Black Friday than ever…

Automotive consumer demand survives COVID-19 restrictions

Automotive consumer demand survives COVID-19 restrictions

Considering showrooms have been forced to close for weeks on end, as a result of lockdowns, circuit breaks and firebreaks,…

SEO in a Post-COVID World – Part 1

SEO in a Post-COVID World – Part 1

What’s changed in SEO since the global pandemic? 2020 has been one hell of a year. So many unexpected events,…

October Search Updates

October Search Updates

There have been quite a few major updates that have come out in the last month, so we’ve summarised and…

September Search Updates

September Search Updates

Google Adds Digital Service Tax To UK Advertisers Starting 1st of November, advertisers from the U.K, Austria and Turkey will…

September 2020 Social Updates

September 2020 Social Updates

Another month, another batch of exciting social media news! Lots happened in September, including the continuing TikTok saga, a new…

Paid Social for new and used car sales

Paid Social for new and used car sales

Paid social might not be at the top of all marketers’ lists when it comes to pushing sales for new…