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THE LEADER

 - The benefits of brands carrying out customer interviews

The benefits of brands carrying out customer interviews

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more frugal…

 - How Reactive Digital PR Can Benefit Your Business

How Reactive Digital PR Can Benefit Your Business

So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of…

 - How Data and Insights Can Help Your SEO During a Rebrand

How Data and Insights Can Help Your SEO During a Rebrand

When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these might entail a little…

 - How to get Digital PR Coverage for lifestyle brands using data-led stories

How to get Digital PR Coverage for lifestyle brands using data-led stories

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest trends.…

 - How to Navigate Black Friday & Christmas in a Financial Crisis

How to Navigate Black Friday & Christmas in a Financial Crisis

For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was adjusted,…

 - How to double your conversions before Black Friday and Christmas 2022

How to double your conversions before Black Friday and Christmas 2022

This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and…

 - What is Conversion Rate Optimisation (CRO) and why is it important for brands?

What is Conversion Rate Optimisation (CRO) and why is it important for brands?

This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate…

 - Artificial intelligence, the advertising industry, our role and happiness

Artificial intelligence, the advertising industry, our role and happiness

Where’s all this leading to? I’m no expert, so these are just a few musings. There are people around who…

 - How to crush your Q4 Digital Marketing Strategy

How to crush your Q4 Digital Marketing Strategy

Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the…

 - How are virtual influencers set to change the future of influencer marketing?

How are virtual influencers set to change the future of influencer marketing?

The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with…

 - How can marketers can start collecting first-party data?

How can marketers can start collecting first-party data?

How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a…

 - How brands will be affected by Google phasing out third-party cookies

How brands will be affected by Google phasing out third-party cookies

Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The…

 - How to prevent Google Ads Overspending

How to prevent Google Ads Overspending

Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?  Have you ever…

 - How to reduce Performance Max wastage by 30% by driving shopping-only traffic

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks (Search,…

 - How To Develop Tone of Voice

How To Develop Tone of Voice

Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It…

 - Everything Creators Need To Know About YouTube’s Partnership with Shopify

Everything Creators Need To Know About YouTube’s Partnership with Shopify

Ready, set, shop on YouTube!  YouTube has officially partnered with Shopify and all features are up and running. This is…

 - How to grow your business using TikTok Shop

How to grow your business using TikTok Shop

Are you ready to grow your business? Because TikTok Shop may just be the way to do it.  TikTok Shop…

 - How Google’s May 2022 Core Update will Affect your Website

How Google’s May 2022 Core Update will Affect your Website

On May 25th 2022, Google rolled out its May Core Update, and here’s everything we know so far.  What is…

 - Sex Sells and Other Marketing Myths that Can Tank Your Strategies

Sex Sells and Other Marketing Myths that Can Tank Your Strategies

“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not…

 - Search Marketing Updates April 2022

Search Marketing Updates April 2022

Google allows removal of personal information  People can now request for their personal information to be removed from Google Search…

 - Using Organic Performance for Marketing Success

Using Organic Performance for Marketing Success

Organic performance is a term that is used a lot to bring teams together under a single umbrella. It often…

 - Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards

Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards

Last week, 21 April 2022, Honcho picked up Best Paid Search Campaign at the Drum Digital Advertising Awards and we…

 - Google removes URL parameter tool – here’s what you need to know

Google removes URL parameter tool – here’s what you need to know

Here’s what you need to know about Google removing its URL parameters tool… 👇🏻 Later this month, Google will be…

 - How to Create a Digital PR Campaign – An easy to follow guide

How to Create a Digital PR Campaign – An easy to follow guide

Do you want to know how to create a Digital PR campaign? Well, you’re in the right place! A near-perfect…

 - How to Plan Ahead for Reactive Content

How to Plan Ahead for Reactive Content

Have you ever seen a great piece of content and wish you had created it; to have been quicker to…

 - The Emotions Behind Marketing

The Emotions Behind Marketing

Let’s play a quick game. Make a list of your favourite adverts. Aim for 5-10 and they can be from…

 - How To Tap Into the Potential of Search Marketing

How To Tap Into the Potential of Search Marketing

Here’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid…

 - Proactive & Reactive PR – Learn How to Be A PR Time Traveller

Proactive & Reactive PR – Learn How to Be A PR Time Traveller

When you hear terms relating to reactive PR, you may automatically visualise a team desperately mass contacting journalists on the…

 - Honcho January Vlog

Honcho January Vlog

Welcome to the Honcho January Vlog where we go behind the scenes at Honcho HQ and share a few things…

 - The Metaverse – I Just Don’t Get It

The Metaverse – I Just Don’t Get It

What is it – According to Facebook/Meta it is “the next evolution of social connection”, an environment allowing users to…