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Marketing (2)

4 min read

What is Conversion Rate Optimisation (CRO) and why is it important for brands?

This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate...

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3 min read

Artificial intelligence, the advertising industry, our role and happiness

Where’s all this leading to? I’m no expert, so these are just a few musings.

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4 min read

How to crush your Q4 Digital Marketing Strategy

Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is!

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3 min read

How can marketers can start collecting first-party data?

How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...

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3 min read

How brands will be affected by Google phasing out third-party cookies

Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...

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2 min read

Sex Sells and Other Marketing Myths that Can Tank Your Strategies

“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.

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2 min read

How to Plan Ahead for Reactive Content

Have you ever seen a great piece of content and wish you had created it; to have been quicker to react to the trend or event?

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4 min read

The Emotions Behind Marketing

Let’s play a quick game.

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2 min read

Meta drops, TikTok soars: where should you put your marketing budget this year?

Last week, on 3 February 2022, it was announced that Facebook saw its daily active users decline for the first time in its...

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