Dave Archibald

Dave is Honchō's Senior Paid Media Manager. With over 11 years agency experience, Dave is an expert in all things Paid Media. Dave began his marketing career as a Paid Search specialist, but in recent years has expanded his knowledge to become an expert in all Paid Media channels. Passionate about scaling a clients business, Dave has worked across a broad spectrum of clients from consumer technology to automotive, with a client roster containing the likes of Dell & Disney. Away from work he enjoys the simple pleasures of life, often found contemplating the meaning of life on a golf course.

Amazon Hyundai

4 min read

Amazon Automotive - What is it and how will this impact the Automotive Industry?

What is Amazon Automotive? Late last week (17/11/23), Amazon announced their intentions to sell new cars on the Amazon web...

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4 min read

The Metaverse – I Just Don’t Get It

What is it – According to Facebook/Meta it is “the next evolution of social connection”, an environment allowing users to...

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1 min read

How has non-essential shops reopening impacted paid media?

Over the past year online retailers have seen a boom in performance as consumers heed the Government’s advice to stay at home &...

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3 min read

Paid Social for new and used car sales

Paid social might not be at the top of all marketers’ lists when it comes to pushing sales for new and used cars, but there are...

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2 min read

What the Facebook Ad boycott means for small businesses

As most people will know, July saw a number of large Facebook advertisers pull their ad spend due to Facebook’s inaction towards...

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2 min read

Top 3 Mistakes Social Advertisers Are Making

Facebook and Instagram advertising are now considered a staple of digital marketing strategy. For this reason, businesses of all...

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2 min read

Using Paid Media for Growth When You Can’t Sell Anything

Covid-19 has hit us all hard. Marketing budgets are being slashed, reduced services are being deployed, and in some cases...

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3 min read

Media Buying Best Practices: How to win the March plate change with PPC

New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get the...

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2 min read

Why Dealerships Should Be Using Facebook Inventory Ads

In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers now go to great...

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