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Paid Media (2)

Google Ads Pricing

5 min read

Find success in Google Ads with a price competitive structure

If everyone is dealt the same hand in a poker game, the outcome will depend on how skilfully you play your cards. A similar line...

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Amazon Hyundai

4 min read

Amazon Automotive - What is it and how will this impact the Automotive Industry?

What is Amazon Automotive? Late last week (17/11/23), Amazon announced their intentions to sell new cars on the Amazon web...

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One year in PPC

3 min read

One Year In PPC: What I’ve learnt and achieved in one year in Paid Media

SQR, sitelinks, PMax... if you had asked me what these were a year ago I’d have had no clue, now they are part of my day to day...

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3 min read

How can marketers can start collecting first-party data?

How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...

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3 min read

How brands will be affected by Google phasing out third-party cookies

Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...

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5 min read

How to prevent Google Ads Overspending

Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?

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5 min read

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...

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3 min read

Reduce Your PPC Costs Overnight

First and foremost, the best way to think of Google AdWords is as a live auction. Like an auction, imagine that everyone is...

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