1 min read
PPC vs Google Ads: Understanding the Key Differences
Learn the key differences between PPC and Google Ads and how they impact your online advertising strategy.
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Paid Media (2)
3 min read
What Does A PPC Specialist Do?
So you’ve heard of PPC, but what does it really mean - and what does a PPC specialist actually do?
2 min read
2024 Trends & Predictions: PPC
In this blog post, we'll delve into the key trends that defined the past year and offer a glimpse into what 2024 might have in...
5 min read
Find success in Google Ads with a price competitive structure
If everyone is dealt the same hand in a poker game, the outcome will depend on how skilfully you play your cards. A similar line...
4 min read
Amazon Automotive - What is it and how will this impact the Automotive Industry?
What is Amazon Automotive? Late last week (17/11/23), Amazon announced their intentions to sell new cars on the Amazon web...
3 min read
One Year In PPC: What I’ve learnt and achieved in one year in Paid Media
SQR, sitelinks, PMax... if you had asked me what these were a year ago I’d have had no clue, now they are part of my day to day...
3 min read
How can marketers can start collecting first-party data?
How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...
3 min read
How brands will be affected by Google phasing out third-party cookies
Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...
5 min read
How to prevent Google Ads Overspending
Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?
5 min read
How to reduce Performance Max wastage by 30% by driving shopping-only traffic
The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...
3 min read
Reduce Your PPC Costs Overnight
First and foremost, the best way to think of Google AdWords is as a live auction. Like an auction, imagine that everyone is...