3 min read
How can marketers can start collecting first-party data?
How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...
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Paid Media (2)
3 min read
How brands will be affected by Google phasing out third-party cookies
Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...
5 min read
How to prevent Google Ads Overspending
Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?
5 min read
How to reduce Performance Max wastage by 30% by driving shopping-only traffic
The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...
3 min read
Reduce Your PPC Costs Overnight
First and foremost, the best way to think of Google AdWords is as a live auction. Like an auction, imagine that everyone is...