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Honcho
2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
Is mobile tablet search traffic set to increase in 2013? We think so, considering that everyone seems to be getting a tablet for Christmas, whether it’s the iPad, the Samsung Galaxy Tab or something from Toshiba or one of the many other manufacturers. So what does the ‘rise of the tablet’ mean for internet marketers? Well, quite a few things actually.
Increase in Search For starters, we can expect to see a rise in the number of searches being made overall. Because, aside from the touch screens, the real appeal of tablets are their convenience. They’re bigger than a Smartphone, faster loading and less cumbersome than a laptop. Why wouldn’t you use one to quickly show your friends stuff or search while watching TV? Those of us who have tablets use them constantly – but also more casually than our laptops or desktop computers. So while our usage is higher our intent and our engagement is often less serious or focussed. Although many more of us have been buying things online using our tablets compared to our Smartphones, which is very interesting for our retail clients.
Cannibalising Desktop Search While we’d say that search is up overall, the convenience of the tablet is definitely taking us away from our laptops and desktops. Many of us are content to make expensive purchases on our tablets in the same way we would when shopping online using a laptop or desktop computer, while we would be reluctant to on a Smartphone. And this all seems due to the size of the screen. Maybe it’s because a larger screen is more familiar for shopping online? Maybe it’s because we can see what we’re doing better? Perhaps it’s because many online retail sites still aren’t particularly Mobile friendly? Whatever the exact reason, it’s clear that tablet search is cannibalising desktop searches.
Search Intent From case studies we’ve done for our clients, we can tell you that there is often a huge difference in search intentions between someone searching on a Mobile device compared to a Desktop device. In fact, someone on a Mobile device is far more likely to make a Local Search for something in their vicinity or to compare prices online while physically out shopping. So where is a tablet positioned when it comes to search intent? While the industry has quickly pigeon holed tablet usage into Mobile Search, early studies demonstrated that search trends from tablets were position between typical Mobile Search and Desktop Search. This is because tablets were frequently used at home as well as on the move, while the larger screens allow for more detailed interaction than on a mobile device. However, while the industry continues to pigeon hole searches conducted on tablets as part of Mobile Search, search trends and behavioural intent will remain unclear. Although you can filter traffic by different devices in your Google Analytics using advanced segments.
Explore Our Services
5 min read
Harnessing High Search Volume Keywords for Maximum Impact
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
2 min read
Honcho partner with Eflorist to support Digital PR campaigns across Europe
We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...
What is a Second Screen App?
A Second Screen App allows you to interact with TV shows, movies, music, or video games through a tablet.
1 min read
How To Activate Google Handwriting Search On Mobile & Tablet
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Honcho : Jul 27, 2012 6:18:50 AM
Today saw the announcement from Google that you can now search from your iPhone or tablet by handwriting your search query. If your bored of typing...
We are Honchō: our company culture
Honcho : Jun 7, 2019 5:56:23 AM
Simply put, company culture is the feeling staff get when they walk into the office in the morning and how they behave on a daily basis. Company...