1 min read

Gary Illyes from Google responds to SEO conspiracy theories

Last week, Google’s webmaster analyst Gary Illyes held an AMA session on Reddit. Users asked him various questions around SEO ranking theories which he responded to. Honchō have collated multiple insights into how Google affects SEO efforts. Make sure you stand out on Goolge like never before with all our latest updates.

Amongst the misty seas of SEO, there are areas of mystery in ranking factors leading to many SEO experts coming up with their own theories.

Gary Illyes responded to many questions, with some of his responses dismissing any SEO conspiracy theories that some experts had conjured up.

Back to basics: Search is more simple than people think

Gary Illyes stressed on Reddit that experts are overthinking search and that “search is more simple than people think”. He also expressed that the priorities lie in the wrong areas and SEOs should “stick to the basics” and “MAKE THE DAMN SITE CRAWLABLE”.

"Gary

Gary Illyes swipes at conspiracy theories

Gary answered a question about RankBrain and whether click-through rate has any influence on ranking signals, in which he claimed that those kinds of theories (such as Rand’s theory) are “made up crap”. Shots fired?

"Gary

Gary shared that Images and Video search is overlooked, but then made it clear that he really isn’t a fan of some experts’ theories, labelling them “conspiracy bullcrap”.

"Gary

It seems that Gary has been very aware of all of the debate and doesn’t enjoy it, to say the least. It’s certainly interesting that there seems to be a disconnect between some SEO veterans and Google staff, and it’s quite clear that there needs to be more clarity and transparency between Google and those in the world of SEO.

The burning question

There does seem to be a level of mistrust amongst some of the SEO community and Google, and it doesn’t help when big questions are left unanswered (like this one). This reminds me of the question that was asked to Google webmaster John Mueller at Search Love London last year.

 

reddit google unanswered question

Conclusion

What do you think of it all? Do you think this clears up some of the conspiracy theories? Or, does this make things more confusing and conflicting? Let us know your thoughts by dropping a comment here or contacting us on Twitter and LinkedIn. You can read the full Reddit AMA here.

Explore Our Services

DIGITAL PR 

Earn authoritative links and drive brand awareness with Digital PR

PAID SEARCH

Deliver instant traffic and revenue through Paid Search and Shopping

SOCIAL ADS

Reach new audiences and retarget existing ones on social channels 

CONTENT

Attract and engage website visitors with a well executed content strategy

Boost Your YouTube SEO with These Expert Tips

3 min read

Boost Your YouTube SEO with These Expert Tips

Discover effective strategies to improve your YouTube SEO and boost your video rankings with these expert tips.

Read More
LinkedIn Conversation Ads: Boost Your Engagement

5 min read

LinkedIn Conversation Ads: Boost Your Engagement

Discover how LinkedIn Conversation Ads can significantly boost your engagement and drive meaningful conversations with your target audience.

Read More
Traditional PR vs Digital PR: Which is More Effective?

3 min read

Traditional PR vs Digital PR: Which is More Effective?

Discover the key differences between traditional PR and Digital PR, and find out which strategy is more effective in today's digital age.

Read More

Google Retires rel=prev/next Pagination Tag

Yesterday Google suddenly announced that pagination tag rel=prev and rel=next will no longer be supported by Google. Once again this created a stir...

Read More

Google’s Deduplication update: is there value in featured snippets?

On Wednesday 22nd January 2020, Google rolled out a significant update to the first page of the search results, which has caused quite a commotion...

Read More

#ThinkSearch April Wrap Up Search Highlights

This month has brought loads of exciting updates across SEO, Paid Media and Content. We’ve gathered some of the highlights in our latest #ThinkSearch...

Read More