Looking to improve your SEO through organic search click throughs? Thought about using a green tick or arrow within your titles? There’s a new way to make your website stand out in the SERPs like never before.
By changing the title tags to ‘Math sans bold’ Google actually recognises the font and displays a fully 𝗯𝗼𝗹𝗱 and 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗲𝗱 title tag. It works on meta descriptions too, and on desktop and mobile.
The excitement at Honchō was short lived. Buzzing from finding a new way on owning the SERPS, everyone pulled out their phones to check the SERPs. We found that not all browsers displayed SERPs quite the same.
Until we know how many users are searching on outdated browsers, it’s best to cater for all than a per cent of users. Although if you’re keen to give this a try, a low scale test would be best to start with, measuring organic traffic from Google Analytics and CTRs from search console.