BrightonSEO has become one of the most popular and respected natural search conferences in the UK over recent years. Speakers from both client side and agencies are invited to share their experiences with their peers.
We sent a couple of our SEO team members down to the event to enjoy BrightonSEO 2016, to capture the very best takeaways from some of the key thought-leaders in the industry.
Although we did see many talks across all the spectrums that SEO covers, we’ve cherry-picked the most relevant, high quality talks and reformatted into a few digestible points for our partners.
If you’d like to see more information from the event, we’d recommend checking out this page where all the presentations have been handily condensed:
Tom Anthony – Distilled (@)
Three new forms of search are becoming increasingly popular as we see intelligent personal assistants becoming commonplace. We are going to see the search and conversion funnel collapse down so people are sorting and filtering your products/pages inside the search engine and checking out there too.
• Web search will be inadequate for handling more and more of these searches.
• Conversions will also happen in-situ, especially with IPAs.
• Opportunity to leapfrog web-search competitors by creating Apps.
Briony Gunson (@)
Successful SEO strategy today requires stakeholder integration, particularly when handling content. By 2020, customer experience will overtake price and product as the key brand differentiator.
The interconnectedness of SEO means we have to create broad, inclusive and holistic strategies if we are to be successful, which compliments the full marketing mix.
5 Attitudes and behaviours that clients can adopt to help in this evolution:
Keep in mind that, “progress is being consciously aware of change and changing with it.”
Jon Earnshaw – PI Datametrics (@)
Key things to consider:
Remember: SEO is not the icing – it’s a key ingredient.
Read our blog post on building an SEO Strategy for a Website Migration for more information.
Myles Anderson – BrightLocal (@)
Several trends are shaping the future of local search that we should be taking note of:
So what should local businesses do/have?
Nils De Moor – WooRank (@)
HTTP 2 means faster websites and a higher Page Speed Insights score. Key benefits are listed below:
When running HTTP 2 it’s important to avoid the following:
Fili Wiese (@)
Site speed is crucial for site owners and not just for the SEO ranking benefit. User experience is the most important reason for speed optimisation.
Key things to consider:
Check out our takeaways from BrightonSEO 2015.