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Honcho
2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
Google have been experimenting with comparison ads for around 2 years now without many advances in product ranges or ad formatting. Just over a year ago we did a blog post about comparison ads and it seems that not much has changed. Recently I have started to see them appear more often as seen in the screen shot below.
The comparison ads allow you to quickly compare a range of different products by a number of different variables quickly and easily. Currently comparison ads in the UK are only showing for terms like “credit cards” that are very expensive and very competitive. So is this just a sneaky way of Google squeezing even more money from these already very lucrative search terms? When clicking the compare button you are directed to Google compare with a number of different credit cards and search options. These cards can be applied for via the Google comparison website that will undoubtedly earn Google some more money. So comparisons can potentially turn one ad into hundreds of high commission links. So what’s the future of comparison ads then? Well in the US you can already compare prices of mortgages, checking accounts, CDs and Savings accounts, so in the near future I’m sure we will begin to see these appearing in UK PPC results. What other search terms do you think Google could include in comparison ads? Do you think these ads could be taking too many clicks from PPC impressions you’re potentially paying for?
The comparison ads allow you to quickly compare a range of different products by a number of different variables quickly and easily. Currently comparison ads in the UK are only showing for terms like “credit cards” that are very expensive and very competitive. So is this just a sneaky way of Google squeezing even more money from these already very lucrative search terms? When clicking the compare button you are directed to Google compare with a number of different credit cards and search options. These cards can be applied for via the Google comparison website that will undoubtedly earn Google some more money. So comparisons can potentially turn one ad into hundreds of high commission links. So what’s the future of comparison ads then? Well in the US you can already compare prices of mortgages, checking accounts, CDs and Savings accounts, so in the near future I’m sure we will begin to see these appearing in UK PPC results. What other search terms do you think Google could include in comparison ads? Do you think these ads could be taking too many clicks from PPC impressions you’re potentially paying for?
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Harnessing High Search Volume Keywords for Maximum Impact
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
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Honcho partner with Eflorist to support Digital PR campaigns across Europe
We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...
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Credit Card Comparisons come to Google AdWords
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Honcho : Feb 24, 2010 4:29:16 AM
Search engine giant Google is now offering an effortless service for credit card comparisons to its AdWords Comparison Ads in the UK after being...
Google Ads Testing Car Rental Comparison
A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in the US. But it shows an interesting development...
The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report
Jade Halstead : Apr 9, 2019 12:22:15 PM
In a time when there is very much a spotlight on spinmaster politics, fake news and a call for brand transparency and media accuracy, the CIPR’s...