4 min read
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and ‘curtains’ were still a viable hairstyle) was about how the internet...
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5 min read
Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for...
2 min read
“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.
2 min read
Here’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid comes...
