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Find success in Google Ads with a price competitive structure
If everyone is dealt the same hand in a poker game, the outcome will depend on how skilfully you play your cards. A similar line...
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How to prevent Google Ads Overspending
Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?
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How to reduce Performance Max wastage by 30% by driving shopping-only traffic
The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...
1 min read
What do we know about Performance Max campaigns
In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool of...
2 min read
Keyword match types in 2021
In paid search, a keyword match type is what dictates how closely a keyword has to match with a search term for an ad to be...
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What’s new in Google Ads Editor version 1.6
Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry out bulk...