Cristi Macfarlane

5 min read

How to prevent Google Ads Overspending

Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?

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5 min read

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...

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1 min read

What do we know about Performance Max campaigns

In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool of...

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2 min read

Keyword match types in 2021

In paid search, a keyword match type is what dictates how closely a keyword has to match with a search term for an ad to be...

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1 min read

What’s new in Google Ads Editor version 1.6

Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry out bulk...

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