Faith In Nature - PPC Case Study
 

How we delivered a 24% PPC revenue increase for beauty brand Faith in Nature

We partnered with ethical beauty brand Faith in Nature to produce and manage their paid media strategy with the aim of improving profitable revenue growth.

How we delivered a 24% PPC revenue increase for Faith in Nature

0%

INCREASE IN DTC REVENUE

0%

INCREASE IN ROAS

OBJECTIVES

Faith In Nature is an ethical beauty brand, founded by Rivka in 1974 when natural, cruelty-free and vegan weren’t so popular.

They’re now stocked in over 40 countries and counting and our aim was to drive growth within the UK market.

The key objectives for the client were:

  • Achieve overall ROAS of 300%
  • Achieve a Search ROAS of 350%
  • Achieve a Shopping ROAS of 200%
Faith In Nature - Paid Search Case Study Objectives

STRATEGY

We focused on a conversion-first approach.

We built two bespoke PPC tools which were tailored to the exact challenges we were facing on this client, and both of which provided meaningful insights which informed our strategy and optimisations. 

These tools have been a catalyst for structural changes within the account, guiding a more advanced set up that solely focuses on driving performance forward.

THE RESULTS

Primary Objectives:

  • 24% Increase D2C revenue
  • 99% ROAS Increase 

Tactical Objectives:

  • Overall ROAS - 333% (vs. target 300%)
  • Search ROAS - 393% (vs. target 350%)
  • Shopping ROAS - 223% (vs. target 200%)
Paid Search Agency Case Study - Faith In Nature

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European Search Awards 2022 Winner UK Search Awards 2021 Winner Global Digital PR Awards 2022 Winner The Drum Digital Advertising Awards Winner 2022 Global Search Awards Finalist 2021 The Drum Search Awards Winner 2022 Google Premier Partner Agency

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