Using our own SMARTFeed technology, we propelled Group 1s used car offering forward which saw a 21% increase to our ad click through rate as well as a huge 54% increase to our Used Car conversion rates.
Undertaking a large SEO copywriting project for online retail giant eBay, conducting tests to ensure low risk and high reward. As a result, 6,000 pages were written and eBay saw an 8% increase in revenue.
Serving across a range of channels and verticals, Honchō supported Fujifilm in the launch of their new camera – the X-T100 – by reaching more than 40 million users from 15 different countries.
Working with retail giant New Era on a scale copywriting project to refresh its product descriptions for each new product collection. As seasoned writers, we managed to achieve an average of nine working days per 450 product descriptions.
Overseeing a CMS migration for Red Letter Days without any losses in website performance, beginning with a robust pre-migration and post migration plan including a technical audit to eliminate any issues before the migration itself.
Display & Remarketing
Teaming up with WWE WrestleMania to get the public talking about the annual event. Using a comprehensive PPC strategy to see 800 million impressions, a 35% increase in Twitter followers and a 15% rise in YoY sales.
Guiding renowned American equestrian brand Ariat through its UK launch, offering detailed audience insights to create search, display, shopping and social media ads that saw its revenue target surpassed by 81%.
Producing blog content for leading tanning brand Bondi Sands that drove 28k new customers and increased website traffic by 1,688%.
Guiding Spire Healthcare through a major migration with a rigid plan. The website received a clean bill of health, with a 34% rise in organic page views and an increase in page 1 rankings.
Through a technical SEO audit for The Swiss Holiday Company, we were able to identify, realign and optimise its website, resulting in a 165% increase in leads and page one search results - big news for a small brand.
Blog Post Writing
Cementing SimplyBe as an industry leader with fresh content and strong influencer relations, receiving 400+ Facebook shares and 14 linking domains through just one content idea.
Digital PR & Outreach
A perfect fit link-building building campaign: engaging with 107k+ people and generating 150 links for Simply Be’s denim range with videos and infographics that shared the top seven moves for testing new jeans.
Helping urban retail brand New Era to get a foothold in Europe through highly targeted PPC campaigns, which saw a 45% increase in YOY traffic, as well as a 51% boost in YOY sales.
We launched a Black Friday Shopping campaign for Riverside Garden Centre to target bestselling items, which saw a 258% increase to campaign conversion rate and a ROAS of over 70:1.
Rejuvenating Christmas sales during a normally difficult time for Riverside Garden Centre through a highly-targeted Google Shopping campaign, which saw a 66% uplift in YoY revenue and a 146% uplift in YoY sales.
Through localising SEO for 56 international sites across two .com domains, outdoor accessories brand Osprey, saw an improved international SEO performance and 120% increase in organic revenue.
Outreach & PR
Spreading Christmas cheer through our #SantaGoesElectric PR campaign for the electric Renault ZOE, resulting in page one rankings for all ZOE terms, 48 backlinks and 4,932 social media engagements.
Getting Spire Healthcare back their lost ground with a creative PPC campaign that repositioned them as market leaders, boosting ROAS by 38% as well as reducing CPC by 49%.
Building a PPC campaign for a growing automotive business saw them speeding ahead with a 37% stronger conversion rate than average, as well as a 28% rise in Q1 inquiries.
By delivering a strong technical SEO strategy for Group 1 - an international Fortune 500 automotive retailer - we were able to improve the page load times by 18% and increase the conversion rate by 40%.
July Search Updates
4th Aug 2020
Social Media & Small Businesses: Why Social Is Vital
28th Jul 2020
Cars in Search: New Car Regs & Search Interest Q2 2020
22nd Jul 2020
The best Chrome extensions, you’ve (maybe) never heard of for digital marketers
17th Jul 2020
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Honcho are a UK Search Engine Marketing agency based in Hertfordshire offering SEO, PPC Management, Paid Social Advertising and Content Marketing services.
Registered Office: The Old Barn, 2 Cole Green, Hertford, Hertfordshire, SG14 2NN © Honcho International Limited 2020. All rights reserved.