3 min read
UA to GA4: The Shift You Can't Ignore
Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The Universal Analytics...
So, you want to know where hashtags go on Instagram? We’ve got the answer. 👇
For a while now one of the biggest debates in the social media world was where to put hashtags on Instagram posts.
But, last month Instagram finally revealed the answer to that question, providing some detail on where it wants us to put our hashtags for maximum effort. Their exact words were: ‘Use relevant keywords and hashtags in captions. For a post to be found in Search, put keywords and hashtags in the caption, not the comments’.
So, in short, this means write your captions, leave a few lines, then add your hashtags. It might not look as clean as putting them in your comments, but at least we know they’ll work.
Other top tips to help you get seen:
👉🏼 Make sure your handle and profile name are a clear representation of you/your brand
👉🏼 Include keywords in your bio that tell users exactly who you are and what you offer
👉🏼 Include locations in your bio
Are you looking for hashtag generators? Here are a few to try. However, we always recommend testing your hashtag strategy regularly to ensure you’re getting the most out of them.
This tool lets you upload an image and its clever AI generates suitable hashtags for you to use.
https://influencermarketinghub.com/instagram-hashtag-generator/
The one thing we love about this great tool is that it also has a Chrome Extension!
https://ritetag.com/hashtag-search
Just type in your topic and All Hashtag will give you the top 30 hashtags for you to copy and paste
https://www.all-hashtag.com/index.php
For a chat about your organic or paid social, get in touch. Or follow us on LinkedIn and Instagram!
3 min read
Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The Universal Analytics...
4 min read
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and ‘curtains’ were still a...
6 min read
So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real world, there’s been...