2 min read

#ThinkSearch May Wrap Up Search Highlights

With lots of exciting changes taking place this month across SEO, Content and Paid Media, we’ve rounded up a few highlights in this #ThinkSearch May post to make sure you’re always up to date with the latest industry news.

Are you ready for the new GDPR?

On the 25th May, new data laws came into effect across the EU that affect the way companies store and use personal data. The regulations include new rights for people who wish to access personal data stored by organisations, as well as new rules for businesses regarding data management.

One of the biggest changes that GDPR will bring is that businesses now have to have active consent from people to be able to store their data, and any businesses in possession of personal data without consent after 25th May could face serious penalties.

New GDPR update

Google shortens search results snippets

Google has confirmed that they have decreased the length of featured snippets, after increasing them a few months ago. Danny Sullivan of Google has stated that “search snippets are now shorter on average than in recent weeks”, falling from around 300 characters to around 160 on desktop.

However, if you’ve already lengthened your meta descriptions, the good news is that you might not need to go back and shorten them. This is because Sullivan also said that snippets are created dynamically, based on what Google thinks is “most useful” to a user. 

Is ASOS revolutionising visual search?

Fashion retailer ASOS have created a visual search tool on their app. Called Style Match, the technology allows users to use their own photos or screenshots of outfits to search for similar items on ASOS.

Google’s own image search algorithm has evolved quickly in recent years, and they announced this year that Google Lens will be coming to many more phones. This will allow users to search using just their camera, and Google will offer suggestions based on the images.

Asos visual search asos style match

Facebook has suspended 200 apps because of misuse of data

Two months since news of the Cambridge Analytica scandal broke, Facebook has made a comment saying that out of the thousands investigated so far, 200 apps have been suspending and are pending investigation for the possible misuse of user data.

Mark Zuckerberg made a statement in March detailing the planned review of thousands of apps, with any apps that refused to comply or failed the audit being banned from Facebook.

Facebook suspending apps

(Image credit: Thought Catalog)

Yelp files a complaint against Google

According to the Financial Times, Yelp has filed a private antitrust complaint against Google. The complaint to the European Commission states that Google has “abused its dominance in local search”, favouring its own content and minimising that of competitors.

Yelp has also released a video aimed at Google employees to try and spark a change from within. Called “Focus on the User”, it focuses on how Google offers a worse user experience in local search, which could also harm local businesses.

#ThinkSearch May


Do you have any exciting updates? Share them with us by tweeting @iThinkMedia or leave us a comment below, and don’t forget to keep up to date with our #ThinkSearch wrap ups for the latest news across SEO, social and Paid Media.

Explore Our Services


Earn authoritative links and drive brand awareness with Digital PR


Deliver instant traffic and revenue through Paid Search and Shopping


Reach new audiences and retarget existing ones on social channels 


Attract and engage website visitors with a well executed content strategy

What is Google Search Generative Experience? (SGE)

2 min read

What is Google Search Generative Experience? (SGE)

What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...

Read More
Harnessing High Search Volume Keywords for Maximum Impact

5 min read

Harnessing High Search Volume Keywords for Maximum Impact

Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.

Read More
Honcho partner with Eflorist to support Digital PR campaigns across Europe

2 min read

Honcho partner with Eflorist to support Digital PR campaigns across Europe

We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...

Read More

1 min read

Launch of Google Breadcrumbs

Earlier today it was announced on Google’s Official Blog they are rolling a breadcrumb feature for some search results. It’s a new way of showing...

Read More

2 min read

Google turns focus to keywords in domain names

Google’s crusade for search engine quality isn’t up yet, it seems. Below is the recent video from Matt Cutts, head of Google’s webspam team. This...

Read More

Best SEO Practices In 2022

In 2022, SEO remains an increasingly important marketing channel that will help your business compete with its main competitors. Increasing your...

Read More