1 min read

Applications of Keyword Research

Keyword research is considered the bread and butter basics of SEO. The process produces valuable data that uncovers the terms and topics people are searching for around a given product or service offering.

But does the data always get used to it’s full potential?

In my experience, whenever a new client comes on board the first port of call is to dive straight into keyword research. Not only is it great for building a real understanding of a client’s business offering, but also to uncover crucial new opportunities and really get into the mindset of the target audience. Sounds great right?

The problem for many is that it’s often considered a tedious and let’s face it, boring task. Once complete it is all too easy for people to just tick it off the list and leave it to gather dust in the deepening depths of Google Drive.

Now this is where it all goes wrong. Shouldn’t this essential work be used for something? Otherwise, what’s the point in doing it?

So we’ve got our fresh keyword research and we understand exactly what the audience wants to know about a product or service and how they are searching for it. Now it’s time to put that data to use.

Use it to:

  • Provide the groundwork for future strategies by targeting the right keywords.
  • Drive and develop fresh and topical content.
  • Identify opportunities for new and unconsidered landing pages.

These are just a handful of applications to help to satisfy user needs and meet client objectives.

Tools for Keyword Research

See the deck below (targeted for executives) to learn some basic methods for undertaking keyword research, why it’s so important and most importantly some of our favourite ways to apply your data to support value-adding tasks.

Explore Our Services


Earn authoritative links and drive brand awareness with Digital PR


Deliver instant traffic and revenue through Paid Search and Shopping


Reach new audiences and retarget existing ones on social channels 


Attract and engage website visitors with a well executed content strategy

Understanding and overcoming unconscious bias in the workplace

3 min read

Understanding and overcoming unconscious bias in the workplace

Unconscious bias still remains one of the most challenging barriers to achieving true inclusivity, especially in the work place. It can lead to a...

Read More
Summer Survival Guide for Remote Workers

4 min read

Summer Survival Guide for Remote Workers

Summer is FINALLY here. At least the meteorological summer is. And after many months of rain and cold weather, warmer and longer days couldn’t come...

Read More
Honchō Shortlisted for 4 UK Digital PR Awards!

2 min read

Honchō Shortlisted for 4 UK Digital PR Awards!

Honchō is thrilled to announce that we have been shortlisted for four prestigious awards at the UK Digital PR Awards! Read on to learn more about our...

Read More

How to Download Files from Colab

Making it easy to download a file from Colab Google Colab or “Colaboratory” is a product from Google research. Colab allows users to write and...

Read More

How to get root domain from URL using Python

As SEO professionals, a lot of the work we do involves analysing and manipulating URL data. While URL data is great, when it comes to digesting that...

Read More