1 min read

Automotive Management Live 2017 – An iThink Round Up!

Today marked the second year of Automotive Management Live, a one day trade show. Attracting a bigger crowd year-on-year, this annual event moved to a new, bigger home at the Birmingham NEC.

What is Automotive Management Live?

#AM2017 is AM Online’s flagship event and features the UK’s leading professional service providers in automotive, across retail, technology, finance houses, recruitment and, of course, digital marketing. It’s mix of supplier stands, speaking sessions and roundtables.

Talks, stands and interactive games

As expected, some impressive stands were on display with some great interactive experimental games to get involved with. The best of these being two Scalextric tracks (where I finished bottom on both) and also a really cool golf simulator, hosted by the Pro Golfer @JoeMillerLDC.

AMLIVE 2017 scalextrics Joe Miller virtual driving range at AMLIVE 2017

Of all the sessions, GDPR dominated with the highest footfall of the day. Every event has a buzzword – “content is king”, “Robots are coming” etc. For AMLIVE2017, it was definitely GDPR.

AMLIVE 2017 GDPR crowd

The other talks centred around how to get more leads, conversions and how to increase performance online. Buying behaviour is changing very quickly in the automotive sector, quicker perhaps than some dealerships can adapt to online, so it’s good to see talks around this.

Mental health awareness in the automotive industry

It was great to learn more about BEN who had a stand at the event. BEN is a registered charity that exists to provide support to people that work within or surrounding the Automotive Industry.

As we move (very slowly) as a nation to more open dialogue about Mental Illness, it’s great to see a really great service like this getting more exposure. Hopefully more people will start a discussion as a result. It is definitely good to talk.

BEN Support for Life stand

We already can’t wait for the 2018 event, with plans for next year’s Automotive Management Live are even bigger. The show is moving to another hall within the NEC to ensure enough room for more attendees and stands.

Explore Our Services


Earn authoritative links and drive brand awareness with Digital PR


Deliver instant traffic and revenue through Paid Search and Shopping


Reach new audiences and retarget existing ones on social channels 


Attract and engage website visitors with a well executed content strategy

Understanding and overcoming unconscious bias in the workplace

3 min read

Understanding and overcoming unconscious bias in the workplace

Unconscious bias still remains one of the most challenging barriers to achieving true inclusivity, especially in the work place. It can lead to a...

Read More
Summer Survival Guide for Remote Workers

4 min read

Summer Survival Guide for Remote Workers

Summer is FINALLY here. At least the meteorological summer is. And after many months of rain and cold weather, warmer and longer days couldn’t come...

Read More
Honchō Shortlisted for 4 UK Digital PR Awards!

2 min read

Honchō Shortlisted for 4 UK Digital PR Awards!

Honchō is thrilled to announce that we have been shortlisted for four prestigious awards at the UK Digital PR Awards! Read on to learn more about our...

Read More

Cars in Search: New Car Regs & Search Interest Q2 2020

The automotive industry is always changing, with fierce competition from manufacturers to keep sales consistent – especially during COVID-19. To keep...

Read More

How Honchō PPC is leading the way and helping automotive clients outperform the competition

Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have already established ourselves...

Read More

2019’s top automotive groups ranked by revenue and search

It’s back again! AM Online has announced the 2019 table of the top 100 car dealers. It’s an anticipated time for all UK automotive retail groups, and...

Read More