3 min read
UA to GA4: The Shift You Can't Ignore
Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The Universal Analytics...
Get to know Jade, our new Marketing Manager. We sat down with her after a few weeks of getting stuck in and getting acquainted with Honchō to learn about her career, past experience (including working with big cats) and her hobbies.
Whilst living and working in Thailand as a big cat keeper, I supported a colleague with digital marketing for the safari and absolutely loved it. When I moved home I started studying and reading about marketing whilst reaching out to nearby agencies and within 2-3 weeks I had my first role within marketing as an Account Executive.
I love collaboration and being creative; coming up with little ideas and watching them flourish into great campaigns.
Castle Triathlon Series is my favourite client to date, they’re such a fab team with incredible events. They are the reason I started road cycling and competing in triathlons too.
Landing my role at Honchō, obviously.
No seriously, I’m proud of me.
5 things I would say to my younger self 👇
Most weekends I have the ideal weekend (except when it rains).
Saturday: CrossFit and weightlifting followed by coffee with the girls. Then a little later, a long afternoon walk with the Collie. Topped off with a homemade kebab or a trip to the pub.
Sunday: either more CrossFit or cycling depending on the weather, followed by an adventure with my 7-year-old twins.
I have a few… I like to keep moving.
Try and try and never give up!
3 min read
Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The Universal Analytics...
4 min read
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and ‘curtains’ were still a...
6 min read
So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real world, there’s been...