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Google’s broad match modifier to phrase match update
Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase...
Jack Grantham
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Conversion Rate Benchmarks 2019: How Do You Compare?
How are you measuring the success of your campaigns? We, like many others, use historical data to show the month-on-month...
3 min read
How Important is Google Shopping for Retailers in 2019?
“As e-commerce brands move ad spend into Google Shopping, the retailers who master the nuances of specific categories will be...
2 min read
The Big Google Rebrand: AdWords is Dead, Long Live Google Ads
On the second day of Christmas Honchō gave to me a new Google interface… Emily, our PPC Account Manager, reflects on one of the...
3 min read
Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas
Christmas can be a very exciting (and stressful!) period for e-commerce advertisers. Some of you may be the kind of shoppers...
8 min read
Black Friday Success 2018 – Your PPC Ecommerce Checklist
It’s pretty much official at this point: Black Friday marks the beginning of the festive season. Although Christmas is just over...
3 min read
5 Key Shopping Tactics For An Impactful Black Friday
With Black Friday looming, it’s hugely important for businesses to get prepared for what is gearing up to be yet another huge...