Paid Media

Stay ahead in search to avoid falling victim to the retail apocalypse

Whether you believe the hype about the death of the high street or not, let’s face it; digital is transforming the way customers shop. 2019 is set to see further significant changes to the industry, with an estimated 23,000 shops expected to close this year alone.

To capitalise on this trend, and arguably to survive, retailers need to be visible at the start of the search process, right the way through to closing the sale. Our team of retail experts at honchō are adept at creating a comprehensive digital marketing strategy that cuts through the noise of the 3,500 marketing messages that customers see every day.

We have an integrated cross-channel approach

Whether you are pure play, a start-up, or a multi-location retailer, we make sure your brand is part of the shopper’s journey. We ensure you are visible from the start of the search at the browse point right up until the purchase, using a strategic mixture of cross-channel digital marketing tactics to draw customers to your business. It’s not a one-size-fits-all approach to digital marketing, each retail client needs a clever combination of services, tailored to individual business goals and market competition.

Why honchō?

As retail search marketing specialists, we use intelligent and personalised shopping campaigns that take people from discovery to buying mode. To capture attention, our approach centres on personalisation. Working with some of the industry’s biggest leaders – eBay, Mothercare, Gumtree, Simply Be, Buy A Gift to name a few – we lead the search for e-commerce sites, fashion retailers and beauty brands alike.


Taking an American brand on a European hack

Guiding renowned American equestrian brand Ariat through its UK launch, offering detailed audience insights to create search, display, shopping and social media ads that saw its revenue target surpassed by 81%.

Case study