RETAIL SEARCH MARKETING
Stay ahead in search to avoid falling victim to the retail apocalypse
Whether you believe the hype about the death of the high street or not, let’s face it; digital is transforming the way customers shop. 2019 is set to see further significant changes to the industry, with an estimated 23,000 shops expected to close this year alone.
To capitalise on this trend, and arguably to survive, retailers need to be visible at the start of the search process, right the way through to closing the sale. Our team of retail experts at Honchō are adept at creating a comprehensive digital marketing strategy that cuts through the noise of the 3,500 marketing messages that customers see every day.
We have an integrated cross-channel approach
As retail search marketing specialists, we use intelligent and personalised shopping campaigns that take people from discovery to buying mode. To capture attention, our approach centres on personalisation. Working with some of the industry’s biggest leaders – eBay, Mothercare, Gumtree, Simply Be, Buy A Gift to name a few – we lead the search for e-commerce sites, fashion retailers and beauty brands alike.