CHALLENGE
Black Friday. Much like marmite, you either love it or hate it as a retailer, but it still happens every year. Customers have become accustomed to this autumnal season of pre-Christmas discounts and deals. Experts put a whopping price tag of £7bn on Black Friday and Cyber Monday shopping in 2018. So you’ve got to be in it to win it!
Competition has become fierce between retailers during this period, with some brands opting for month-long discounts and slashing prices at 50% to reel in sales. So how can a brand stand out when everyone is running deals? Riverside Garden Centre wanted to feed its customers’ appetite with promotions, without compromising on the quality and credibility of its products.
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THE RESULTS
- 258% increase to the campaign conversion rate
- A return on ad spend of more than £70:1 for the day of Black Friday
- Nearly three times more sales than the previous year
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Big events like January sales, Black Friday and Cyber Monday are extremely competitive periods in retail. In order to succeed you have to set yourself apart with a unique offer – the hourly twist for Riverside kept the campaigns fresh, engaging and more successful than ever.
