Distrelec - Digital PR & SEO Case Study
 

Building authority for a sub-domain using European wide Digital PR campaigns

By creating innovative and industry thought-leadership campaigns we secured over 100 pieces of coverage globally for B2B electronics distributor, Distrelec.

Building authority for a sub-domain using European wide Digital PR campaigns

Creating innovative and industry thought-leadership campaigns Honcho secured over 100 pieces of coverage globally for B2B electronics distributor, Distrelec.

0%

INCREASE IN MONTHLY ORGANIC ENGAGED SESSIONS

0%

INCREASE RANKING KEYWORDS

0

PIECES OF COVERAGE

OBJECTIVES

As part of their brand awareness strategy, Distrelec, a B2B Europe-wide electronics distributor built a sub-domain to host industry insights, research and news. Their goal for Knowhow was to inspire a new generation of engineers by shining a spotlight on the most innovative, frontier-pushing projects humans are doing all over the planet. 

To raise awareness of Distrelec and their Knowhow subdomain, Distrelec appointed Honcho as their Digital PR agency. 

Our objectives were to increase brand exposure, coverage and links pointing to the Knowhow subdomain, increase the number of keywords ranking in Google and build awareness in multiple target markets across Europe.

Digital PR Case Study - Distrelec Europe

OUR STRATEGY

As Distrelec wanted to be known for innovation across multiple topics including, robotics, machine learning, artificial intelligence, automation and the advancing digitalisation of our modern world, we wanted to create campaigns that were as innovative as KnowHow itself. 

In-depth research went into the ideation phase of every campaign as we focused on current and trending advancements within the target industries. 

At Honcho all of our campaigns are data-led to ensure they are of the highest quality, factual plus attention-grabbing and engaging for both journalists and readers.

 To gain the most coverage of our campaigns we: 

  • Gathered data from each market 
  • Created bespoke visuals for each country 
  • Focused on market and industry-specific news 

When outreaching we used bespoke pitches for each region and country, focusing on relevant trending news within the region if applicable. We also reached out to a variety of publications to ensure our entire target audience had the opportunity to be reached.

OUR STRATEGY

As Distrelec wanted to be known for innovation across multiple topics including, robotics, machine learning, artificial intelligence, automation and the advancing digitalisation of our modern world, we wanted to create campaigns that were as innovative as KnowHow itself. 

In-depth research went into the ideation phase of every campaign as we focused on current and trending advancements within the target industries. 

At Honcho all of our campaigns are data-led to ensure they are of the highest quality, factual plus attention-grabbing and engaging for both journalists and readers.

 To gain the most coverage of our campaigns we: 

  • Gathered data from each market 
  • Created bespoke visuals for each country 
  • Focused on market and industry-specific news 

When outreaching we used bespoke pitches for each region and country, focusing on relevant trending news within the region if applicable. We also reached out to a variety of publications to ensure our entire target audience had the opportunity to be reached.

SAMPLE CAMPAIGN

Future of Electric Flights

Created in response to emissions conversations surrounding air travel and France implementing a ban on domestic flights which meant advancements in rail travel are required. 

We created an innovative, assumption piece that could pose an alternative to domestic train travel.

The campaign changed the narrative within the Aviation/Climate change sectors, positioning Distrelec as a thought leader in the newly emerging space and won Most Innovative Digital Campaign at Global Digital PR Awards.  


Coverage: 32

Links: 28

Distrelec Case Study Results

SAMPLE CAMPAIGN

Smart Stations

This campaign highlighted the connectivity of different rail stations around Europe. With rail travel being a key target for Distrelec and its audience, this was a great way to highlight stations around Europe and their technology. 

Our second approach to this campaign looked at reviews on TripAdvisor to identify the ‘happiest’ stations. 

Stories in the press around that time were talking about train stations not being equipped for large amounts of commuters and tourists while the cost of travel was increasing. 

Coverage: 36

Links: 35

Distrelec Case Study | Campaigns

RESULTS

Due to such thorough detail and attention going into the creation of each campaign, we exceeded all set objectives. 

In a 6-month time frame we achieved 103 pieces of coverage and 90 backlinks to the Knowhow subdomain. 

The awareness of Knowhow noticeably increased with monthly organic engaged sessions increasing by 225%, engagement rate increasing 99.9% and average time on individual pages increasing 341%. 

As coverage across multiple markets was also a key objective, we were able to secure coverage in 32 European publications and a further 27 publications internationally. 

 

RESULTS

Due to such thorough detail and attention going into the creation of each campaign, we exceeded all set objectives. 

In a 6-month time frame we achieved 103 pieces of coverage and 90 backlinks to the Knowhow subdomain. 

The awareness of Knowhow noticeably increased with monthly organic engaged sessions increasing by 225%, engagement rate increasing 99.9% and average time on individual pages increasing 341%. 

As coverage across multiple markets was also a key objective, we were able to secure coverage in 32 European publications and a further 27 publications internationally. 

 

Distrelec Case Study Logo
It has been an awesome experience working with the team at Honcho! Over the last 12 months we have delivered some best in class digital PR campaigns within our target territories. This has helped to improve our online presence in the Electronics Components industry. Winning this would showcase the hard work and provide some well-deserved recognition to the team.
KENNETH BERKLEY
SEO MANAGER

EXPLORE MORE CASE STUDIES

European Search Awards 2022 Winner UK Search Awards 2021 Winner Global Digital PR Awards 2022 Winner The Drum Digital Advertising Awards Winner 2022 Global Search Awards Finalist 2021 The Drum Search Awards Winner 2022 Google Premier Partner Agency

WANT RESULTS LIKE THESE? 

Get in Touch!

OUR SERVICES

SEO 

Increase organic visibility in Search Engines with a bespoke SEO solution

DIGITAL PR 

Earn authoritative links and drive brand awareness with Digital PR

PAID SEARCH

Deliver instant traffic and revenue through Paid Search and Shopping

SOCIAL ADS

Reach new audiences and retarget existing ones on social channels 

CONTENT 

Attract and engage website visitors with a well executed content strategy