OBJECTIVES
After helping Ariat establish a strong foothold in the UK market, the next challenge was to expand the current activity and follow suit across the key locations within Mainland Europe.
With no previous shopping structure our initial objectives were to create a new revenue stream for Ariat after having already built them a strong presence on search in the UK & mainland Europe.
More recently our goals have been focused on scaling activity across numerous locations and supporting the business in it’s aggressive growth plans whilst maintaining efficiency.
THE RESULTS
Since implementing this strategy we’ve been able to:
- Reach increased with over 24.6 million impressions served after we increased our number of ad placement opportunities across Google Display Network, YouTube & Gmail – a 48% increase on the previous period.
- Drive further brand awareness in some of the new territories where Ariat has only recently expanded into, increasing our top of funnel traffic & allowing us to later re-engage those users and hopefully lead them to convert.
- Scale activity whilst remaining within our Target ROAS. The machine learning has helped us increase the effectiveness of several previously struggling campaigns, allowing us to grow the spend & sales figures across all of the campaigns long-term.
“Honcho has been an invaluable extension of our team ever since we started working with them. Their campaign adaptation to our different target markets and product categories combined with their ‘going the extra mile’ attitude and flexibility have been instrumental in the continuous growth of our European business. Not only have they taken our campaigns to the next level, they’re also great fun and really easy to work with. “
SARAH THOMPSON
HEAD OF ECOMMERCE
