Faith In Nature - Digital PR Case Study

Faith In Nature put their faith in Honcho's Digital PR team

Faith in Nature sells award-winning natural, vegan, eco-friendly shampoo, cosmetic, beauty and homecare products. They began over 30 years ago with the mission to produce skincare and haircare products from naturally derived sources, free from additives which may damage the user or the environment.

Honchō has partnered with Faith in Nature, supporting them with their PPC objectives, and have only recently begun working with them on Digital PR. 

This is an example of a general interest quick win campaign in which we delivered top tier results within 4 weeks.

Faith In Nature - Beauty Brand SEO Agency

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BACKLINKS TO SITE

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PIECES OF PRESS COVERAGE

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MILLION UNIQUE MONTHLY VIEWERS

 

CHALLENGE

Knowing Faith in Nature’s target audience are ethical consumers looking for cruelty-free and environmentally friendly alternatives, Honchō devised a strategy that has sustainability at the heart of each idea. 

However, we were also keen to introduce new audiences to the brand, so came up with campaigns that would cover the broader spectrum of the products they sell, and as a result appeal to the widest audience possible.

Our goal was to:

  • Find relevant topics that would appeal to a wide audience, whilst ensuring an environmentally friendly theme was always present
  • Offer journalists a new, unique news angle that would stand out
  • Produce a series of quick win campaigns that would support quarterly hero campaigns that would build links as well as brand awareness
Faith In Nature - A Digital PR case study by Honchj

STRATEGY

We carried out research that enabled us to understand common trends and issues faced by consumers and identified a seasonal trend that we were able to turn into an engaging and informative news story that provided readers with practical, actionable, and most importantly, ethical advice.

Producing a tips based story can result in coverage and links, but we at Honchō know that what really raises a journalist's eyebrow is data. 

We set out to show them why our advice was worth sharing by surveying the general public to get to the root of the haircare challenges faced by everyday people. Through this we were able to uncover that sadly 3.5 million adults across the UK suffer from seasonal hair loss. Furthermore, 1 in 10 Brits find their hair is more brittle in the winter months.

These surprising statistics were enough to get a journalist's attention, but then we had to give them the “so what?”

We created a series of ethical tips after carrying out interviews with Faith in Nature, as well as hair care expert, Nosheen Choudhry who provided expert commentary which added authority to our story.

Faith In Nature - The Sun Coverage

RESULTS

Within four weeks of working with Faith in Nature, including time for ideation and research, this simple campaign delivered impressive results:

  • Brand awareness was increased through 22 pieces of media coverage from top-tier news sites with brand mentions in The Sun (four times), The Scottish Sun, The Express (twice), The Daily Star and many more.
  • As a result of our unique and helpful visual assets this campaign has earned 12 high authority backlinks which will contribute towards improving organic performance, improving Faith in Nature’s search engine rankings.
  • This campaign was seen by over 15.49million people per month

This is the first quick win campaign we produced for Faith in Nature as we begin our long term Digital PR partnership and we are all delighted by the speed and quality in which we have been able to deliver results. This is a great example of the effectiveness of our unique strategy focused on a blended approach of campaign type. 

Watch this space for more, soon!

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