Meet the team

Chris Ailey


BY DAY: Chris founded the agency on drive, determination and a passion to be the best we can be. Almost 11 years later, he still carries this through each day at the office, inspiring and leading the next generation of digital marketers.

BY NIGHT: If Chris isn’t screaming from the side-lines for his beloved Spurs football team, he can be found spending time with his children or practising the Japanese martial art of Jiu Jitsu.

Syed Ali

Head of Search

BY DAY: Syed is presenting and planning the next wave of search marketing campaigns and effective search changes for clients – in between hiring and spotting digital marketing talent.

BY NIGHT: Between his numerous cups of tea, this family man can be found enjoying time with his children or showing off his table tennis skills.

Dom Corr

Paid Media Manager

BY DAY: Dom is running reports and keeping track of the PPC team’s latest campaigns. Always on the lookout for paid success, Dom will be ensuring our clients reach their top spots.

BY NIGHT: When he’s not taking a spin in his new car, thinking about cars, or generally talking about cars, Dom can usually be found at a festival or concert thanks to his hundreds of connections and friends in high places.

Jack Minot

SEO Manager

BY DAY: Jack lives and breathes SEO, keeping on top of daily updates and developments that impact search, amongst introducing new brands to the world of our SEO.

BY NIGHT: He is a car fanatic, talking everything manufacturer, petrol and engines - if he’s not too busy gaming or checking out the latest Netflix series that is.

Mike Friend

Head of Business Development

BY DAY: Mike is introducing marketing heads and business owners to the world of SEO and Honchō, whilst keeping on top of all the industry developments in automotive and retail.

BY NIGHT: Mike sleeps next to a River and dances with a Bear, is a legendary basketball player (in his head) and is passionate about protecting global diversity and combating climate breakdown.

Sophie Eldon

Project Manager

BY DAY: Sophie is the team’s dedicated project manager, keeping all the agency’s specialist teams coordinated and organised, in between keeping clients updated on progress and happy.

BY NIGHT: If she’s not online shopping and building several shopping baskets (yes, it’s a hobby!), then she’ll be practising her skiing skills on the slopes or found with a glass of bubbly.

Chrissie Waites

Maketing Coordinator

BY DAY: Chrissie is in charge of all things Marketing at Honchō, from organising events to overseeing campaigns, to make sure we're always coming up with fresh ideas for our growing brand.

BY NIGHT: She is not afraid of the spotlight and takes centre stage with leading roles in local stage productions, in between taking her lovely dog Lola for countryside walks.

Max Kinsella

Content Executive

BY DAY: He is creating SEO-boosting content for clients, and is the Honchō go-to social media whizz, whipping up an infographic, GIF or LinkedIn post in a second.

BY NIGHT: Max can be found adding another pair of funky trainers to his growing footwear collection or sharing his latest Game of Thrones theories.

Harry Dodd

SEO Account Manager

BY DAY: Harry is keeping on top of everything e-commerce as our retail specialist, ensuring clients receive the in-depth keyword research and audit that will bring them winning search results.

BY NIGHT: He has the sweetest tooth going, so unless he is devouring a baked treat, he will be cheering on his beloved football team, Liverpool, or getting a kick from an Escape Room challenge.

Stacey Barton

Senior Outreach Executive

BY DAY: Stacey builds relationships with influencers and top-ranking websites, outreaching creative content and winning campaigns, running reports on how the link juice is impacting traffic for clients.

BY NIGHT: She is a full-time mum and part-time ninja. Mum to one little human and one furry rabbit Daisy. And a complete karate fiend in her spare time.

Cameron Sykes

SEO Executive

BY DAY: Cameron is up to date with the latest Google updates and keeps on top of clients’ keywords, ensuring they are competing in top spots and going after the right phrases for SEO success.

BY NIGHT: He is wholeheartedly dedicated to his fitness. If he’s not working out at the gym, you’ll find him at one of his Muay Thai classes.

Sunil Kalsi

Senior Outreach Account Manager

BY DAY: Sunil is creating link-building campaigns for clients that are backed by his SEO expertise, and implementing a range of tactics that increase links from sites with high domain authority.

BY NIGHT: Sunil is a yoga instructor, running his own classes and workshops, and if he has a spare minute you’ll likely find him lost in music.

Mellisa Hutchins

Senior Content Executive

BY DAY: In between writing engaging content for clients, Mellisa is checking all written work is suitable for SEO and search, and is the agency go-to for quality assurance.

BY NIGHT: Aside from watching all things supernatural and superhero – being the biggest Marvel and Doctor Who fan going – she can be found in the kitchen baking a chocolate treat.

Lewis Sawyer

SEO Account Manager

BY DAY: He is keeping on top of everything in the car industry as our automotive specialist, as well as mastering the art of local SEO to help clients boost their rankings and visibility on a local level.

BY NIGHT: Lewis is always planning the next social occasion - you’ll likely find him at the pub on weekends or with his friends on the dancefloor.

Fran Griffin

Digital PR Specialist

BY DAY: Fran is securing top tier coverage for clients in the newspapers, meeting journalists, and planning creative PR campaigns to get brands noticed and talked about.

BY NIGHT: She is a cake queen rustling up some tasty baking treats in the kitchen. She can always be found planning her next adventure to Asia, and is passionate about elephants and conservation.

Jack Grantham

PPC Account Manager

BY DAY: From analysing numbers, introducing scripts to building reports, Jack is delivering results for our paid media clients ensuring that no details are left untouched.

BY NIGHT: You can be sure to find Jack either camped in and glued to the latest Game Of Thrones episodes, or venturing on spontaneous trips away discussed that very same day.

Anthony Madden

SEO Executive

BY DAY: From technical SEO to local search, and from audits to migrations, Anthony is helping our clients maintain high rankings and visibility.

BY NIGHT: He takes on a digital challenge outside work too with his camera skills, pulling together some amazing videos and outstanding photos.

Robyn Krise

Finance Assistant

BY DAY: Robyn is heads down in excel spreadsheets and tools, making sure all the invoices, bills and salaries are paid on time.

BY NIGHT: She is chasing adventure – you’ll find her speeding down hills on her mountain bike, or on the slopes with her snowboard.

Laura Ailey

Office Manager and HR

BY DAY: Laura runs a smooth ship with operations, keeping all office logistics on track, and oversees the agency’s HR.

BY NIGHT: She runs a smooth ship at home too with Chris and their family, not forgetting her two furry babies; Otis the sausage dog and little Bindi.


By day: Otis is in charge of trouble at Honchō. If he’s not chewing a box, exploring the fields around the barn, or falling about on his little legs climbing the stairs, he will be busy lapping up the attention for his adorable sausage body and handsome face.

By night: Trouble knows no bounds with Otis - when this little ball of energy isn’t at work, he’s busy messing around with his human brothers and sister and just generally enjoying life.


By day: Bindi is Honchō’s queen dog - in every sense. After many loyal years of successfully managing human attention at the agency, this little sass canine shouldn’t be mistaken for a pretty face. She rules the roost with every office strut.

By night: She can be found relaxing at home with her human family, the Aileys, and kicking back in her bed waiting for her next fuss.