SEO TRAINING

SEO Basics

Our SEO Basics training session is a full day session held at our HQ in Hertfordshire. We can travel to your business for an additional price dependent on location. Courses are designed for 121 but if you have multiple members of a team that wish to attend the same session this can be arranged at a discounted price.

£699 + VAT

per person (group discounts available)

  • The evolution of Google SERPs
  • How Search Engines work
  • Importance of SEO
  • Pillars of SEO
  • Key Algorithm updates
  • Site architecture
  • On-page SEO
  • Internal linking
  • Importance of links
  • Improve page load speed
  • Keyword research
  • Market analysis
  • How to measure success
  • Troubleshooting SEO issues
  • URL structure
  • Heading Structure
  • Duplicate content issues
  • Guidelines for copywriters
  • Image optimisation

SEO Advanced

Our SEO Advanced training session is a two day session held at our HQ in Hertfordshire. We can travel to your business for an additional price dependent on location.

Courses are designed for 121 but if you have multiple members of a team that wish to attend the same session this can be arranged at a discounted price.

£1,299 + VAT

per person (group discounts available)

  • The evolution of Google SERPs
  • Key Google algorithm updates
  • The new Search landscape
  • Keyword research
  • Using competitors keyword data
  • Query classification
  • Concepts and entities
  • How to prioritise keywords
  • Measuring Success of SEO
  • Mapping KPIs to objectives
  • Identifying a Google penalty
  • Panda and Penguin penalties
  • Recovering from a penalty
  • Creating a site architecture
  • On-page optimisation
  • Internal linking
  • Common technical SEO issues
  • Mobile site optimisation
  • UX & SEO: Use of accordions
  • SCHEMA markup
  • Faceted navigation
  • Video optimisation
  • YouTube channel optimisation
  • Link building techniques
  • Content marketing
  • Planning content campaigns