PPC AUDIT

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Free PPC Audit

The average Google Ads account wastes over 76% of its budget on the wrong search terms. Get the return on investment your business is looking for by running your pay per click advertising the right way.

Google ads is a powerful, rocket-fuelled form of advertising if your account is setup correctly in line with Google’s best practises. With the Honchō Healthcheck, you will receive a thorough insight into your PPC campaign performance highlighting the potential areas for improvement.

We don’t rely on automated reports; instead, we utilise the extensive experience of our dedicated PPC account managers who will take on an in-depth account review analysing all aspects of your account from campaign structure, ad copy and keywords right down to conversion tracking and landing page experience. All of our audits are produced completely bespoke to your business.

WWE WRESTLEMANIA 31

Teaming up with WWE WrestleMania to get the public talking about the annual event. Using a comprehensive PPC strategy to see 800 million impressions, a 35% increase in Twitter followers and a 15% rise in YoY sales.

Case study

What does the free audit include?

Account Structure
Having the right hierarchy can positively impact the amount of time required for managing campaigns and yield better data for decision making.

Location Targeting
Different countries, regions and cities will respond to your ads in different ways. We’ll help you adjust your bidding strategy to help you capture high quality traffic that are more likely to convert.

Ad Copy & Click-Through Rates
Ad variations should be continuously tested to measure engagement levels. We’ll train you on how to create compelling ad text as well as A/B testing for the highest possible response rates.

Quality Scores
Are poor performing keywords causing your avg CPC to inflate? We’ll analyse all of the keywords within your account to ensure you’re not paying a premium on irrelevant keywords.

Keyword Performance
Are poor performing keywords causing your avg CPC to inflate? We’ll analyse all of the keywords within your account to ensure you’re not paying a premium on irrelevant keywords.

Landing Pages
Is your landing page experience below average? Our job isn’t complete just by sending a high volume of traffic to your site, we look beyond that. We’ll look at your audience behaviour to find out how your can improve the pathway to a conversion.

Device Bid Adjustments
Are your campaigns reaching their full potential across multiple devices? We’ll check through device performance and ensure the right adjustments are in place and you are getting the right value from each device.

Ad Scheduling
Conversion rates vary throughout the day, whether that be by day or by hour. We’ll use your traffic & conversion data to offer suggestions on your bidding strategy.

Impression Share
Are you reaching the right audience? Are you missing out on potential opportunities? We’ll let you know exactly where you stand against your top competitors.

Bids & Budgets
Are you a victim of black box bidding? One bid does not fit all. We’ll take a look at your budget management and determine whether it could be used in a more effective manner.

Conversion Tracking
Is conversion tracking correctly configured? Ensuring you have the right goals for your business is crucial to understanding the value of your PPC campaigns so that you can make effective strategic decisions moving forward.

Reduce cost and wasted spend.

Increase sales and leads

Improve quality score

Identify missed opportunities

Benefits of auditing your Google ads account:

There are many benefits to periodically auditing your finely-tuned campaigns, allowing time to take a step back and look at things that might be missed in day-to-day management..

Different countries, regions and cities will respond to your ads in different ways. We’ll help you adjust your bidding strategy to help you capture high quality traffic that are more likely to convert.

  • Finding areas of wasted spend
  • Identifying new opportunities to expand
  • Enhancing ongoing management processes
  • Gaining audience insights that can be applied to the account as well as other marketing channels
  • Validation of assumptions

If you’d like a no-obligation review of your PPC campaigns, please get in touch with us today.

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