GOOGLE SHOPPING

Google Shopping

Drive users who are ready to buy directly to your product pages

Google Shopping is dominating retail ad spend. Shopping Ads accounted for 87%* of all retailer Google Ad clicks in Q4 2018; so if you’re not already taking advantage you’re missing out. Shorten the customer journey, showcase your entire product inventory and increase your ROI with Google Shopping campaigns.

Google Shopping ads are largely driven by the relevance between the product listing and the search query performed on Google. Success with Google Shopping comes down to three main components; the quality of the product feed, the campaign structure and optimisation techniques. Feed optimisation is vital to achieving the best ROI.

ARIAT

Guiding renowned American equestrian brand Ariat through its UK launch, offering detailed audience insights to create search, display, shopping and social media ads that saw its revenue target surpassed by 81%.

Case study

1. PRODUCT FEED SETUP

We have the capability to create new search-friendly feeds for your shopping campaigns.

2. FEED MANAGEMENT

Structuring your product feeds for optimal performance.

3. GOOGLE MERCHANT CENTER

Performance monitoring through Google Merchant Centre to ensure 100% product visibility.

4. FEED OPTIMISATION

Optimising data to ensure your products are shown for highly relevant search terms.

5. GOOGLE AD CAMPAIGNS

Implement creative ads to engage customers and drive sales.

6. GOOGLE SHOPPING RESULTS

Dominate real estate by taking the top spots in Google Shopping search results.

Google Shopping with honchō

Sustaining profitability is the key. We know that your paid advertising investment has to deliver the best possible return. Our Google Shopping specialists will work closely with you to determine your exact feed goals and will make sure you hit your revenue targets with the best possible campaign strategy. We’ll lay the foundations for the success of your entire account and set up your Google Shopping feed for you. Our Google management services continually improve your ROI and increase the volume of relevant traffic to your site.

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Why I chose to rip up my agency brand and start again

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A New Way to Stand Out in Google Like Never Before

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8 key highlights from Mary Meeker’s Internet Trends report - June 2019

8 key highlights from Mary Meeker’s Internet Trends report - June 2019