Senior Content Strategist

Reports to: Head of Organic Performance 

Job Type: Full-Time

Salary: Up to £45,000 (DOE) 

Location: Hertfordshire, Hybrid working available.

At Honcho, we are on the lookout for a driven Senior Content Strategist to join our expanding team.
In this key role, you will take charge of crafting content strategies for our clients, with a primary goal of enhancing brand recognition and boosting engagement that aligns with the brands positioning.
You should be able to analyse performance metrics to gauge whether content is well-received or not and its impact on the overall performance.

As a senior member of the team, you will lead content initiatives, collaborate with cross-functional teams, and should demonstrate exceptional content presentation skills whilst being able to work well under pressure.

Our approach to Paid Media (650 × 200px) (850 × 350px) (3)
  • Market research: analysis of competitor content and customer feedback to inform the development of winning strategies.
  • Audience analysis: regular checking of analytics data to identify trends in reader engagement and adapt accordingly.
  • Strategy development: brainstorming and implementing innovative ideas for engaging content that aligns with the key brand messages and objectives.
  • Content planning: mapping out an editorial workflow and using content management systems to ensure timely and efficient digital content creation.
  • Content audits: evaluating existing platforms for gaps in consistency or areas which can be improved upon
  • Content creation: writing, developing, and updating SEO-friendly content for multiple channels, such as websites, blogs, and social media channels.
  • Content optimisation: editing existing materials, repurposing them as required, performing keyword research using various tools, optimising with relevant key phrases, and increasing engagement through SEO optimisation measures.
  • Performance tracking: monitoring and reporting on the performance of content across multiple channels, adjusting as necessary to maximise reach.
  • Data analysis: using analytics tools to assess trends in reader engagement and make data-driven decisions.
  • Manage junior members of the team – their output and progression planning.
Essential Skills

In addition to fulfilling these tasks, content strategists need a range of technical and soft skills, as well as relevant work experience. Here are the most important requirements:

  • Technological know-how: familiarity with content management systems (CMS), HTML coding, and SEO optimisation tools.
  • Strategic thinking skills: ability to develop thorough, long-term content strategies that align with business goals.
  • Communication skills: strong verbal and written communication abilities, including the ability to collaborate effectively both within and outside the organisation.
  • Understanding of UX design principles: knowledge of how user experience affects content strategy development.
  • Analytical skills: capacity to understand readership behaviour through analytics, then use data to shape strategic decisions.
  • Writing and editing skills: expertise at creating compelling content across multiple marketing channels, as well as editing existing materials for clarity or relevance.
  • Knowledge of SEO best practices: understanding of the fundamentals of SEO and ability to use tools to increase visibility on search engines.
  • Teamwork experience: demonstrated ability to work collaboratively in a dynamic environment.
  • Ability to guide and motivate team members.

Perks & Benefits 

We are committed to providing our employees with a positive work environment and a range of benefits that support their health, wellbeing, 
and financial security.

Be it providing annual eye tests through to critical health cover, we believe that these perks are important for creating a positive and supportive work environment

✔︎ Hybrid Working: 3 days in office, 2 at home.  

✔︎ Early finish on Fridays

✔︎ Regular socials, which are a great way to get to know your colleagues and build relationships

✔︎ Critical Illness Cover

✔︎ Cycle to Work Scheme

✔︎ 30 days holiday plus your birthday off (excluding bank holidays)


Perks continued... 

✔︎ Free Therapy/Counselling Sessions: 5 free therapy sessions to support your mental health and wellbeing

✔︎ Paid Sick Pay (grows with service)

✔︎ Christmas Eve & New Years Eve off

✔︎ Bright Exchange: Access discounts and deals from other companies. This is a great way to save money on things like travel, food, and entertainment.

✔︎ Free Yearly Eye Test: Ensure your eyes are healthy and that you are wearing the correct glasses or contact lenses for working with a screen.

✔︎ 2 Days Paid Charity Volunteering: We offer 2 days paid charity volunteering to all employees. This is a great way to give back to your community and make a difference.

✔︎ Free Honchō Merchandise: We provide free Honchō merchandise to all employees upon joining. This includes things like t-shirts, 
notebooks and mugs

Honcho Careers

Ready to apply or have a question about this role? 

Fill out the form below and Lily, our People and Culture Manager will be in touch soon!