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RETAIL CASE STUDIES

Retail Case Studies

We stay ahead of the curve in the ever-changing retail landscape

In-depth technical SEO, cutting-edge Content, highly-targeted Paid Media campaigns and creative Outreach strategies are what we do best, and our years of retail experience means that we know how to help our clients grow. We combine fresh ideas with technical knowledge to build brand awareness, improve search engine visibility and drive sales, helping established retail brands flourish. Read some of our retail case studies to find out how we put our expertise to the test and how our clients reaped the rewards.

ARIAT

Paid Search

Guiding renowned American equestrian brand Ariat through its UK launch, offering detailed audience insights to create search, display, shopping and social media ads that saw its revenue target surpassed by 81%.

Case study

NEW ERA

Content Marketing

Helping urban retail brand New Era to get a foothold in Europe through highly targeted PPC campaigns, which saw a 45% increase in YOY traffic, as well as a 51% boost in YOY sales.

Case study

SIMPLY BE

Digital PR & Outreach

A perfect fit link-building building campaign: engaging with 107k+ people and generating 150 links for Simply Be’s denim range with videos and infographics that shared the top seven moves for testing new jeans.

Case study

FUJIFILM

Paid Media

Serving across a range of channels and verticals, Honchō supported Fujifilm in the launch of their new camera – the X-T100 – by reaching more than 40 million users from 15 different countries.

Case study

RIVERSIDE

Retail

We launched a Black Friday Shopping campaign for Riverside Garden Centre to target bestselling items, which saw a 258% increase to campaign conversion rate and a ROAS of over 70:1.

Case study

RIVERSIDE

Google Shopping

Rejuvenating Christmas sales during a normally difficult time for Riverside Garden Centre through a highly-targeted Google Shopping campaign, which saw a 66% uplift in YoY revenue and a 146% uplift in YoY sales.

Case study

NEW ERA

Product Descriptions

Working with retail giant New Era on a scale copywriting project to refresh its product descriptions for each new product collection. As seasoned writers, we managed to achieve an average of nine working days per 450 product descriptions.

Case study

SIMPLY BE

Blog Post Writing

Cementing SimplyBe as an industry leader with fresh content and strong influencer relations, receiving 400+ Facebook shares and 14 linking domains through just one content idea.

Case study

EBAY SCALE COPYWRITING

Scale Copywriting

Undertaking a large SEO copywriting project for online retail giant eBay, conducting tests to ensure low risk and high reward. As a result, 6,000 pages were written and eBay saw an 8% increase in revenue.

Case study

BONDI SANDS

Content Strategy

Producing blog content for leading tanning brand Bondi Sands that drove 28k new customers and increased website traffic by 1,688%.

Case study

GET IN TOUCH

Q&A with Ella Grappy, our latest Digital PR recruit

Q&A with Ella Grappy, our latest Digital PR recruit

Why prospecting is your number one skill in Digital PR

Why prospecting is your number one skill in Digital PR

Q&A with Kevin Hughes, Content Manager

Q&A with Kevin Hughes, Content Manager

What's happened to Google Shopping?

What's happened to Google Shopping?

Google Shopping will now operate as a separate business, competing for the top SERPS. Our PPC Account Manager Andrew shares his opinions on these changes and how it will impact search professionals, retailers and shoppers.

Need help with your Retail SEO?