RED LETTER DAYS CASE STUDY
Website migration for Red Letter Days
Business challengeRed Letter Days needed to move its website to a new platform. We had to handle this CMS migration without losing any traffic and organic search rankings. Easy enough? Well, this can quickly become a fatal business move and a logistical nightmare for a brand when done incorrectly. It’s even more of a risk when the structure of the site is complex.
We established a trust-led relationship with the client, so we are an extension of the in-house digital team. Our technical SEO consultancy began with a pre-migration audit, identifying and eliminating any issues before moving to the new platform – saving time (and money!).
“The team guided us through the migration giving clear direction and technical SEO recommendations pre, during and post. They were happy to offer advice when we had follow-up queries and continue to be clear in the actions that are needed to improve the health of the site overall. We look forward to now continuing working with Honchō to move our organic presence forward.”
Katie Fensome, SEO & Content Manager