(+44) 01438 870220
(+44) 01438 870220


Red Letter Days

Website migration for Red Letter Days

Client: Red Letter Days Services: SEO, Technical SEO, SEO Audits, SEO Migration
10K+pages migrated successfully with no impact on traffic
100%satisfaction by client in project delivery and results

Business challenge

Red Letter Days needed to move its website to a new platform. We had to handle this CMS migration without losing any traffic and organic search rankings. Easy enough? Well, this can quickly become a fatal business move and a logistical nightmare for a brand when done incorrectly. It’s even more of a risk when the structure of the site is complex.

Honchō treatment

We established a trust-led relationship with the client, so we are an extension of the in-house digital team. Our technical SEO consultancy began with a pre-migration audit, identifying and eliminating any issues before moving to the new platform – saving time (and money!).

Red Letter Days

“The team guided us through the migration giving clear direction and technical SEO recommendations pre, during and post. They were happy to offer advice when we had follow-up queries and continue to be clear in the actions that are needed to improve the health of the site overall. We look forward to now continuing working with Honchō to move our organic presence forward.”

Katie Fensome, SEO & Content Manager


<a href="/services/seo/local/" class="black">Local SEO</a>


Guiding Spire Healthcare through a major migration with a rigid plan. The website received a clean bill of health, with a 34% rise in organic page views and an increase in page 1 rankings.

<a class="white" href="/services/paid-media/paid-search/">Paid Search</a>


Using our own SMARTFeed technology, we propelled Group 1s used car offering forward which saw a 21% increase to our ad click through rate as well as a huge 54% increase to our Used Car conversion rates.

<a href="/services/paid-media/google-shopping/" class="black">Google Shopping</a>


Rejuvenating Christmas sales during a normally difficult time for Riverside Garden Centre through a highly-targeted Google Shopping campaign, which saw a 66% uplift in YoY revenue and a 146% uplift in YoY sales.

<a href="/services/seo/digital-pr/" class="black">Outreach & PR</a>


Spreading Christmas cheer through our #SantaGoesElectric PR campaign for the electric Renault ZOE, resulting in page one rankings for all ZOE terms, 48 backlinks and 4,932 social media engagements.