Bringing tanning traffic to Bondi Sands through quality Blog Content
Client: Bondi Sands
Services: SEO, Content, Outreach/PR, Blog Post Writing
The Business Problem
Leading Australian self-tanning brand Bondi Sands wanted to grow their online presence in the UK market. With their products available to buy direct from their website as well as leading online retailers, we had to make sure their online presence stood out from their competitors.
As part of our wider SEO strategy, we saw the Bondi Sands blog as a huge opportunity to connect with their target audience, drive more organic traffic and increase brand awareness and authority in the self-tan industry. The brand already had a large social media following, so we knew their audience wanted to engage. We just needed to find out what type of blog content would drive the best results.
How We Solved It
Our first step was to understand the Bondi Sands target audience. It was important we understood the type of content their audience wanted to read and how we could use content to connect and engage with them.
Once we had created the perfect customer persona and nailed the Bondi tone of voice, the next step was to identify what people wanted to know around the topic of tanning. Through comprehensive keyword research, we identified the questions users were searching for and used this to shape an in-depth content strategy.
We produced 22 blog posts over the course of the year. They answered common tanning questions, helped customers use the products effectively and shared helpful tips and tricks. Our main focus was to target highly searched pain-points with the ultimate aim being to build Bondi Sands’ authority as the ‘go-to brand’ for anything self-tan.
Our blog post writing services formed part of the wider SEO strategy that attracted over 28k new customers in 2019. We produced 22 blog posts over the course of the year releasing content every 2 weeks on average and as a result, the blog section of the website saw a traffic increase of 1,688% from SEO.
“The results from the last year speak for themselves for this client. A clever mixture of SEO, outreach and content services has led this Aussie tanning brand through a competitive UK market with complete optimisation of its site, and strong traffic figures from quality blog posts and referral influencer links.”