ASUS Paid Media Case Study
Using YouTube, Search and Shopping ads to launch a new ASUS gaming laptop
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Asus PPC Case Study

Asus PPC Case Study

 

OBJECTIVE 

Multinational technology provider, Asus, known for their innovation and excellence within the computer industry wanted Honcho’s support and expertise to successfully launch one of their new gaming laptops. 

Our primary objective was to raise awareness of Asus’s new product, Asus Rog Flow Z1. As the laptop was a completely new technology to the market and unable to purchase anywhere else, Asus wanted to emphasise the features and benefits the laptop offered along with educating them on its technology. 

Once in the top of our funnel, our secondary objective was to drive consumers further down our funnel all the way through to purchase.

 

Asus Case Study PPC

STRATEGY

Our broad strategy was to educate consumers and raise initial awareness through YouTube and Social Media driving consumers to the Asus website and into the consideration phase of the purchase funnel. 

We created targeted search campaigns designed to capture users searching for the product with a focus on audiences who already had awareness of the Asus Rog Flow Z13 due to our YouTube and Social campaigns via remarketing lists for search ads (RLSA)

We ensured the Asus Rog Flow Z13 had a large search presence to pick up consumers searching for the product. We also had a presence on related terms to gain additional traffic, driving users through to conversion. 

Our Shopping campaign strategy was designed to make sure Asus had high visibility over third-party retailers and competitors to encourage consumers to visit the Asus website. 

STRATEGY

Our broad strategy was to educate consumers and raise initial awareness through YouTube and Social Media driving consumers to the Asus website and into the consideration phase of the purchase funnel. 

We created targeted search campaigns designed to capture users searching for the product with a focus on audiences who already had awareness of the Asus Rog Flow Z13 due to our YouTube and Social campaigns via remarketing lists for search ads (RLSA)

We ensured the Asus Rog Flow Z13 had a large search presence to pick up consumers searching for the product. We also had a presence on related terms to gain additional traffic, driving users through to conversion. 

Our Shopping campaign strategy was designed to make sure Asus had high visibility over third-party retailers and competitors to encourage consumers to visit the Asus website. 

 

THE RESULTS

 

On YouTube, when comparing to previous campaigns with similar objectives we achieved 75% reduction in CPV, 48% reduction in CPN 43% increase in conversions and 66% reduction in cost per conversion.

On Search, compared to a campaign for the closest model (Flow X13) we have seen a 67% increase in CTR, 19% reduction in CPC, 560% increase in conversions, 56% increase in conversion rate and 48% reduction in cost per conversion.

On Shopping ads, Gaming laptop conversions increase in campaign period by 40% with a 52% reduction in CPA. Conversion rate increased by u102£ and ROAS by 45%.

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