ASUS Paid Media Case Study
 

Using YouTube, Search and Shopping Ads to launch a new ASUS gaming laptop

Our client ASUS are one of the leading gaming PC and laptop brands in the world. 

We were tasked with raising awareness of the new ASUS Rog Flow Z13 gaming laptop.

Using YouTube, Search and Shopping Ads to launch a new ASUS gaming laptop

0%

LOWER CPV ON YOUTUBE

0%

INCREASE IN SEARCH CONVERSION RATE

0%

REDUCTION IN CPA ON SHOPPING

OBJECTIVE

Our primary objective was to raise awareness of Asus’s new product, Asus Rog Flow Z13. As the laptop was a completely new technology to the market and unable to purchase anywhere else, Asus wanted to emphasise the features and benefits the laptop offered along with educating them on its technology. 

Once in the top of our funnel, our secondary objective was to drive consumers further down our funnel all the way through to purchase.

ASUS - Paid Ads Case Study

STRATEGY

Our broad strategy was to educate consumers and raise initial awareness through YouTube and Social Media driving consumers to the Asus website and into the consideration phase of the purchase funnel. 

We created targeted search campaigns designed to capture users searching for the product with a focus on audiences who already had awareness of the Asus Rog Flow Z13 due to our YouTube and Social campaigns via remarketing lists for search ads (RLSA)

We ensured the Asus Rog Flow Z13 had a large search presence to pick up consumers searching for the product. We also had a presence on related terms to gain additional traffic, driving users through to conversion. 

Our Shopping campaign strategy was designed to make sure Asus had high visibility over third-party retailers and competitors to encourage consumers to visit the Asus website. 

RESULTS

YouTube

Compared to previous campaigns with similar objectives:

  • 75% reduction in CPV
  • 43% increase in conversions
  • 66% reduction in cost per conversion

 

Paid Search Ads

Compared to campaign for ASUS Flow X13:

  • 67% increase in CTR
  • 19% reduction in CPC
  • 56% increase in conversion rate
  • 48% reduction in cost per conversion

 

ASUS Gaming Laptop Launch - Case Study

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STRATEGY

Our broad strategy was to educate consumers and raise initial awareness through YouTube and Social Media driving consumers to the Asus website and into the consideration phase of the purchase funnel. 

We created targeted search campaigns designed to capture users searching for the product with a focus on audiences who already had awareness of the Asus Rog Flow Z13 due to our YouTube and Social campaigns via remarketing lists for search ads (RLSA)

We ensured the Asus Rog Flow Z13 had a large search presence to pick up consumers searching for the product. We also had a presence on related terms to gain additional traffic, driving users through to conversion. 

Our Shopping campaign strategy was designed to make sure Asus had high visibility over third-party retailers and competitors to encourage consumers to visit the Asus website. 

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