OBJECTIVE
Multinational technology provider, Asus, known for their innovation and excellence within the computer industry wanted Honcho’s support and expertise to successfully launch one of their new gaming laptops.
Our primary objective was to raise awareness of Asus’s new product, Asus Rog Flow Z1. As the laptop was a completely new technology to the market and unable to purchase anywhere else, Asus wanted to emphasise the features and benefits the laptop offered along with educating them on its technology.
Once in the top of our funnel, our secondary objective was to drive consumers further down our funnel all the way through to purchase.
.png)
THE RESULTS
On YouTube, when comparing to previous campaigns with similar objectives we achieved 75% reduction in CPV, 48% reduction in CPN 43% increase in conversions and 66% reduction in cost per conversion.
On Search, compared to a campaign for the closest model (Flow X13) we have seen a 67% increase in CTR, 19% reduction in CPC, 560% increase in conversions, 56% increase in conversion rate and 48% reduction in cost per conversion.
On Shopping ads, Gaming laptop conversions increase in campaign period by 40% with a 52% reduction in CPA. Conversion rate increased by u102£ and ROAS by 45%.
.png)
