4 min read
Proactive & Reactive PR – Learn How to Be A PR Time Traveller
When you hear terms relating to reactive PR, you may automatically visualise a team desperately mass contacting journalists on...
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Digital PR (2)
6 min read
Top Takeaways from Digitaloft’s Digital PR Summit
Digitaloft’s Online Digital PR Summit took place on 29th September 2021. A free event, open to anyone from a traditional PR...
4 min read
Why prospecting is your number one skill in Digital PR
Often teams get bogged down in spending hours trying to find the smartest content piece for their clients with all the bells and...
3 min read
Influencer Marketing: Why Bigger Isn’t Always Better
Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on...
4 min read
SLLAM: Make the most of your first line
This post is the second of a series on SLLAM (Subject, Lede, Links, Angles, Methodology), the outreach strategy used by Honcho’s...
3 min read
SLLAM: How subject lines are the key to successful outreach
This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by Honchō’s...
4 min read
14 reasons why outreach can boost the success of your next marketing campaign
Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger...
5 min read
14 elements every successful outreach campaign needs
If you want to make certain that your content has maximum impact; then this guide is for you. Honchō’s outreach team took an...
3 min read
Creating visibility with digital PR and outreach: key takeaways from outREACH conference
Outreach, digital PR, link building or media relations – whatever you call it, it is still a relatively unexplored area of SEO...
3 min read
The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report
In a time when there is very much a spotlight on spinmaster politics, fake news and a call for brand transparency and media...
2 min read
The 7 Best April Fool’s Day Pranks of 2019
The first of April can be a headache to digital PR teams around the country. Brands everywhere are pulling out all the stops and...
2 min read
MKGO: Our Top Three PR Takeaways
Arriving at my first #MKGO, I wasn’t really sure what to expect. For a networking event that already promised to ditch cringey...