4 min read
How Reactive Digital PR Can Benefit Your Business
So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real...
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Digital PR
5 min read
How are virtual influencers set to change the future of influencer marketing?
The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the...
5 min read
How to get Digital PR Coverage for lifestyle brands using data-led stories
When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...
6 min read
How to Create a Digital PR Campaign – An easy to follow guide
Do you want to know how to create a Digital PR campaign? Well, you’re in the right place! A near-perfect PR campaign can be hard...
4 min read
Proactive & Reactive PR – Learn How to Be A PR Time Traveller
When you hear terms relating to reactive PR, you may automatically visualise a team desperately mass contacting journalists on...
6 min read
Top Takeaways from Digitaloft’s Digital PR Summit
Digitaloft’s Online Digital PR Summit took place on 29th September 2021. A free event, open to anyone from a traditional PR...
4 min read
Why prospecting is your number one skill in Digital PR
Often teams get bogged down in spending hours trying to find the smartest content piece for their clients with all the bells and...
3 min read
Influencer Marketing: Why Bigger Isn’t Always Better
Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on...
4 min read
SLLAM: Make the most of your first line
This post is the second of a series on SLLAM (Subject, Lede, Links, Angles, Methodology), the outreach strategy used by Honcho’s...
3 min read
SLLAM: How subject lines are the key to successful outreach
This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by Honchō’s...
4 min read
14 reasons why outreach can boost the success of your next marketing campaign
Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger...
5 min read
14 elements every successful outreach campaign needs
If you want to make certain that your content has maximum impact; then this guide is for you. Honchō’s outreach team took an...