Retail specialists, iThinkMedia has recently acquired a little Google Beacon and placed it above our door. Today, I want to share with you what exactly the Google Beacon is and how it can benefit your business.
The Google Beacon is a small battery powered device that you can place in a building that creates proximity-based experiences for your users. The beacon sends one-way signals that are readable by low powered Bluetooth devices such as smartphones and tablets.
When a user is in close proximity to the beacon, it can send and receive data and provide helpful information for both the user and business.
Google Beacon can accurately track a user’s location when their location services are enabled on their smartphone. It will know when a user walks through that door and can collect data that is useful to your business.
Having a Google Beacon will not automatically boost your rankings in Local Search. What it can do however is entice users to leave reviews and upload photos for your business. Users with their location services turned on will receive a prompt upon leaving your business to leave a review or upload photos that were taken at the location of the beacon. As you may know, the two major ranking factors for Local SEO are GMB reviews and business engagement signals. So by having a beacon, it genuinely can increase the chance of ranking higher!
Having a Google Beacon provides you with valuable data that can help you understand your business and customers more. It also entices users to engage with your company more which can improve your rankings in local search. But the potential of this technology is much more than just that.
The beacon’s understanding of the exact location gives you the ability to orchestrate creative new marketing opportunities.
The technology can allow you to prompt users based on where they are. So if you have a business that’s hidden away and tricky to find, directions can come up on a users screen when they are in close proximity. If you have a detailed product in store, users can get prompted with instructions and specs that are displayed on their webpage.
Have you received a Google Beacon? Let us know what you think of it. Tweet us @honcho_search or drop a comment below.